Seven Things You Will Learn In This Week's Issue Of PR News
1. 43% of survey respondents personally maintain or produce their own social networking page.
2. 26% of survey respondents personally maintain or produce their own blog.
3. CCOs should lead the process of achieving corporate authenticity rather than attempting to own the process.
4. Using members of your target audience to act as ambassadors for your brand enhances credibility.
5. For an owner to maximize the value of a firm, he/she needs to show consistent operating profit margins.
6. Academics can play a key role in teaching communications values within a business context.
7. Informal recs carry the most weight in the decision to adopt digital media.