Stories by PRNEWS

1. How does C-level management require you to measure and report on PR activities? Deliver key messages through targeted media 24.2% Raise awareness 20.8% Actual results vs. agreed-upon quantifiable objectives 16.8% Generate a high clip… Continued

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your… Continued

Tim Marklein, executive vice president of measurement and strategy at Weber Shandwick, points out that old metrics are being challenged as new metrics emerge. In light of this, a truly comprehensive program considers the spectrum… Continued

The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important.

How PR professionals can secure C-suite buy-in for CSR initiatives

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics.

A new survey reveals how PR professionals are "measuring up" (no pun intended) when it comes to leveraging metrics to track ROI.

Traditional News Outlets Not Dead Yet: According to the 2009 State of the First Amendment survey, conducted by the First Amendment Center, Americans still turn to traditional news sources for major news stories, despite the… Continued

These are challenging times for communicators and their businesses. The economic crisis is putting pressure on budgets, yet CEOs are demanding more from their communications teams. They’ve got the jitters—and rightly so—about the impact of social media on their organization’s reputation, and they’re asking their PR teams to get a handle on every possible media channel. They want to know when the next reputational crisis may hit the social media sphere.