Stories by PRNEWS

Cas Purdy, PR consultant and owner of PURDYPR, shared an insightful social media tip with the online public relations community recently: “Don’t Twitter when you’re bitter.” “Sure, if customers, partners or media outlets have posted… Continued

PR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts.

No one seems to have a handle on when and how the downturn will begin to reverse itself, but one thing is certain: Social media will play a role in business and communications strategies no… Continued

Is the economy showing signs of a comeback? The news is flooded with mixed messages, with predictions of a turnaround date ranging from early 2010 to—gasp—as far off as 2017. Regardless of various soothsayers’ accuracy… Continued

Quantifying the value of intangible assets has always been a struggle for communications professionals, whose responsibilities lay primarily in an intellectual, if not ethereal, realm (think reputation, engagement, authority, influence, etc.). Imagine, then, the challenges faced by professional services firms, which sell nothing but intangible assets—namely, institutional know-how and intellectual capital.

Four rules for a successful media relations strategy

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued

Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued