Stories by PRNEWS

This pharma company gets rave reviews from employees for its “inclusive” and “non-bureaucratic” culture in which hierarchies do not apply. Best of all, it’s a place where communications execs get respect from senior managers, who… Continued

PR News has selected its Top Places to Work in PR, class of 2009. Winners in the corporate, agency and nonprofit categories were honored on Oct. 21 in NYC.

Generate media attention for your CSR initiatives.

How to tell an authentic environmental story without resorting to greenwashing

Cas Purdy, PR consultant and owner of PURDYPR, shared an insightful social media tip with the online public relations community recently: “Don’t Twitter when you’re bitter.”

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise.

It’s that time of year again, when PR News shines a spotlight on the best nonprofit PR initiatives that top communications pros executed, and in the midst of a profoundly trying business climate, no less.… Continued

1. How does C-level management require you to measure and report on PR activities? Deliver key messages through targeted media 24.2% Raise awareness 20.8% Actual results vs. agreed-upon quantifiable objectives 16.8% Generate a high clip… Continued

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your… Continued