It’s that time of year again, when PR News shines a spotlight on the best nonprofit PR initiatives that top communications pros executed, and in the midst of a profoundly trying business climate, no less. The winners will be announced—and all the following finalists celebrated—at the annual PR News Nonprofit PR Awards luncheon, to be held Nov. 3 at the National Press Club in Washington, D.C. The winners and honorable mentions in all categories, from social media and event PR to public affairs/issues management, also will be profiled in a special awards issue of PR News. For more on the awards and event, and to learn about sponsorship opportunities, please visit prnewsonline.com/awards/nonprofit2009.html.
Advocacy Campaign/Lobbying <$50K budget
• American Heart Association • Coalition for Pulmonary Fibrosis • Deveney Communications/Faubourg Marigny Improvement Association
• Farm Aid/Vanguard Communications
• US Postal Service/Corporate Communications
• American Society of Civil Engineers
• Association of American Medical Colleges/Coalition to Support Medical Research
• Healthfirst • Impact Public Affairs/Canada’s Medical Laboratory Professionals • R/P Marketing PR/Second Chance Trust Fund/Donate Life Ohio
Blogs
• American Society of Microbiology • Defense Media Activity • Seattle Pacific University
Corporate/Nonprofit Partnerships
• Entergy Corporation/Teach for America
• Feeding America • Galloway Group/Saunders Construction
• Honeywell/The National Center Missing & Exploited Children/Peppercom • Jiffy Lube International/Cone
• Qorvis Communications LLC/Keep America Beautiful
• Yum Brands/UN World Food Programme
Crisis Management
• Altoona Regional Health System/R&J Public Relations
• Centers for Disease Control & Prevention
• Deveney Communications/Faubourg Marigny Improvement Association • International Association of Lighting Designers • Spokane Regional Convention & Visitor’s Bureau
Digital PR and Marketing
• The Allstate Foundation/Fleishman-Hillard
• Communication Works • Hill & Knowlton
Employee Communications
• Children’s Defense Fund/Ogilvy PR Worldwide
• Danbury Hospital/Danbury Health Systems
• OneSight, a Luxottica Group Foundation
• Turkcell Iletisim Hizmetleri A.S./Life Forest Association
• US Postal Service/Corporate Communications
Event PR <$50K budget
• American Speech Language Hearing Association
• Cleveland Clinic • Comcast Washington State
• Coyne PR/Cornell University • Greater Philadelphia Tourism Marketing Corp • Hillsides • Merritt Group
Event PR >$50K budget
• American Legacy Foundation/the ad*itive
• BackBay Communications Inc./ACG InterGrowth
• America’s WETLAND Foundation/Marmillion + Company Strategic Communications
• MWW Group/Keep a Child Alive • National Foundation for Infectious Diseases/Alembic Health Communications • The National NeedleArts Assn
Event PR: Pro Bono/In-Kind
• World Wildlife Fund/Creaxion • Blaze PR
External Publication or Report
• AICPA • American Society of Clinical Oncology
• Strategic America/Boy Scouts • Children’s Defense Fund/Ogilvy PR • Houston Public Library/CMS
• Institute of Food Technologists/Bates Creative Group
• Saint Luke’s Health System
Fundraising/Membership
• Foundation for Chiropractic Progress • NHL/Cenergy Comms • Salvation Army/Xenophon Strategies
• Trainer Communications/Mt. Diablo Region YMCA
Internal Publication
• AICPA • Canadian Automobile Dealers Association
• San Diego Zoo • University of Texas
• US Postal Service/Corporate Communications
Marketing
• BackBay Communications/ACG InterGrowth
• Bloomington Hospital • First 5 LA/Hershey/Cause
• Foundation for Chiropractic Progress • Goodwill Industries of Greater Detroit/Tanner Friedman
•. Org The Public Interest Registry/RMS & Associates
Media Relations Campaign <$50K budget
• American Society of Anesthesiologists
• Continuum Health Practices • Greater Philadelphia Tourism Marketing Corporation • King County Library System • Lemelson/Cone • Louder than Words
• Please Touch Museum • Zensi Communications/Hamilton Children’s Garden
Media Relations Campaign >$50K budget
• the ad*itive • DCI Group LLC/Stafford • Community Food Bank/Coyne PR • National Heart, Lung and Blood Institute/Ogilvy PR • Office Depot Foundation
• Shedd Aquarium/PCI • Siemens Foundation/Weber Shandwick • US Rice Federation • YMCA of Greater NY
Member Communications
• AICPA • Amy Sutnick Plotch Communications
• FD • Institute of Food Technologies/Xeno Media
• Thoughts, Words & Images PR/Texas Woman’s University
Nonprofit PR Team of Year
• American Heart Association/Edelman • Cleveland Clinic • Shell Point Retirement Community
PR on a Shoestring Budget
• Adfero Group/SNM • American Kennel Club
• Carnegie Mellon University • Defense Media Activity
• Heart of Gold Humane Fund • Hillsides
• United States All-Star Federation
Press Release
• Full Court Press • National Heart, Lung and Blood Institute/Ogilvy PR • San Diego Zoo
• University of Texas Southwestern Medical Center
Public Affairs/Issues Mangement
• American Kennel Club • Association of American Medical Colleges • Defense Media Activity
• Disabled American Veterans/Hyde Park Communications • Katz & Associates
Public Service Campaign
• American Kennel Club • American Lung Association/Cooney/Waters Group • Delta Dental of Colorado
• Excellus Blue Cross/Blue Shield • National Meningitis Association/Alembic Health Communications
• Rotary International • West Glen Communications/Bridgestone America
Social Media
• Association of American Medical Colleges
• The California Endowment • Comcast Washington State • Defense Media Activity • Hall Strategies
Social Responsibility Campaign
• The Allstate Foundation/Fleishman Hillard Chicago
• The Allstate Foundation/Zeno Group
• Bank of America/RF|Binder • The Body Shop Canada
• CVS Caremark/Weber Shandwick • Delta Dental of Missouri/The Hauser Group • Katz & Associates
• US Postal Service/Corporate Communications
Video/Podcast Program
• American Society for Microbiology • American Speech-Language-Hearing Association
• Bloomington Hospital • Business Software Alliance/FD
• Defense Media Activity/US Naval Institute/CHINFO
• Seattle City Light
Web Site
• Defense Media Activity • King County Library System
• National Beer Wholesalers Association/NJI Media Group
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