Stories by PRNEWS

â–¶ Rising Corporate Confidence a Boon for Communications Departments: According to a report from the New York chapter of IABC and Trident Communications, corporate confidence is on the rise, and communications/marketing programs are benefiting accordingly.… Continued

Once again, the finalists in this year’s PR News PR People Awards set an even higher standard of excellence and innovation in the realm of communications, and they did so in the midst of a… Continued

Integrating social media technologies into existing efforts can be an intimidating prospect for many companies. It may seem difficult and even dangerous for your corporate reputation and risky for your privacy and messaging control. However,… Continued

Imitation is the greatest form of flattery, as the adage goes. In the context of successful communications initiatives executed via Facebook, Virilion founder Shabbir Safdar cites the following companies and their specific Facebook applications as… Continued

Quantitative: • Popularity: Number of fans/members/attendees • Frequency: Comments/postings Qualitative: • Quality of comments/dialogue: Offensive language vs. meaningful content • Relevance: Is the topic of conversation relevant to your brand, product or issue? • Sentiment:… Continued

“Keep your friends close, but your enemies closer.” In the context of social media, a slight variation of this famous line from The Godfather: Part II is more apropos: Keep your friends close but, your… Continued

With a library of more than 70 million videos, YouTube’s status as the leading video-sharing platform is indisputable. Companies of all shapes and sizes have turned to the platform to try their hands at “going… Continued

This has been a challenging year for professionals across all industries and, despite the relative resilience of the public relations field, PR executives also experienced their fair share of obstacles. Whether it was deflated budgets,… Continued

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and… Continued

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results.