Stories by PRNEWS

Is the economy showing signs of a comeback? The news is flooded with mixed messages, with predictions of a turnaround date ranging from early 2010 to—gasp—as far off as 2017. Regardless of various soothsayers’ accuracy… Continued

Quantifying the value of intangible assets has always been a struggle for communications professionals, whose responsibilities lay primarily in an intellectual, if not ethereal, realm (think reputation, engagement, authority, influence, etc.). Imagine, then, the challenges faced by professional services firms, which sell nothing but intangible assets—namely, institutional know-how and intellectual capital.

Four rules for a successful media relations strategy

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued

Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued

â–¶ Rising Corporate Confidence a Boon for Communications Departments: According to a report from the New York chapter of IABC and Trident Communications, corporate confidence is on the rise, and communications/marketing programs are benefiting accordingly.… Continued

Once again, the finalists in this year’s PR News PR People Awards set an even higher standard of excellence and innovation in the realm of communications, and they did so in the midst of a… Continued

Integrating social media technologies into existing efforts can be an intimidating prospect for many companies. It may seem difficult and even dangerous for your corporate reputation and risky for your privacy and messaging control. However,… Continued