Stories by PRNEWS

Imitation is the greatest form of flattery, as the adage goes. In the context of successful communications initiatives executed via Facebook, Virilion founder Shabbir Safdar cites the following companies and their specific Facebook applications as… Continued

Quantitative: • Popularity: Number of fans/members/attendees • Frequency: Comments/postings Qualitative: • Quality of comments/dialogue: Offensive language vs. meaningful content • Relevance: Is the topic of conversation relevant to your brand, product or issue? • Sentiment:… Continued

“Keep your friends close, but your enemies closer.” In the context of social media, a slight variation of this famous line from The Godfather: Part II is more apropos: Keep your friends close but, your… Continued

With a library of more than 70 million videos, YouTube’s status as the leading video-sharing platform is indisputable. Companies of all shapes and sizes have turned to the platform to try their hands at “going… Continued

This has been a challenging year for professionals across all industries and, despite the relative resilience of the public relations field, PR executives also experienced their fair share of obstacles. Whether it was deflated budgets,… Continued

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and… Continued

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results.

Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.

â–¶ Traditional News Outlets Not Dead Yet: According to the 2009 State of the First Amendment survey, conducted by the First Amendment Center, Americans still turn to traditional news sources for major news stories, despite… Continued