Stories by PRNEWS

Tim Marklein, executive vice president of measurement and strategy at Weber Shandwick, points out that old metrics are being challenged as new metrics emerge. In light of this, a truly comprehensive program considers the spectrum… Continued

The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important.

How PR professionals can secure C-suite buy-in for CSR initiatives

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics.

A new survey reveals how PR professionals are "measuring up" (no pun intended) when it comes to leveraging metrics to track ROI.

Traditional News Outlets Not Dead Yet: According to the 2009 State of the First Amendment survey, conducted by the First Amendment Center, Americans still turn to traditional news sources for major news stories, despite the… Continued

These are challenging times for communicators and their businesses. The economic crisis is putting pressure on budgets, yet CEOs are demanding more from their communications teams. They’ve got the jitters—and rightly so—about the impact of social media on their organization’s reputation, and they’re asking their PR teams to get a handle on every possible media channel. They want to know when the next reputational crisis may hit the social media sphere.

The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.

How Aflac elevated its cause branding campaign to a higher level

â–¶ Even Corporate Directors Think CEO Pay Packages Are Too Steep: A survey of 140 corporate directors, conducted by the USC Marshall School of Business, revealed that most corporate board members believe parts of CEO… Continued