Stories by Nicole Schuman

While some may be surprised the publication still exists in the shadow of the #MeToo movement, SI is utilizing the platform to leverage a message of inclusivity. Its 2021 edition features the first cover with a transgender model, Leyna Bloom. 

A tweet, statement or leaked email from the likes of Elon Musk, Mark Zuckerberg and former CEOs John Schnatter (Papa John’s) John Schnatter and Travis Kalanick (Uber) could make or break a company’s reputation. Regardless of your organization’s size, preparing for leadership gaffes is an essential part of any PR pro’s job.

The remarks not only allow the public to drag Smith through the mud, but take ESPN right along with it by showing that it will continue to allow these short-sighted, inflammatory takes and attitudes. 

As the COVID-19 Delta variant starts to spread throughout the United States, particularly among the unvaccinated, it seems time is of the essence to promote the benefits of vaccination to those remaining skeptical. 

A typical summertime activity, visiting an amusement park, turned tragic at Adventureland Park in Altoona, Iowa. On July 3, an 11-year-old boy, Michael Jaramillo, died after a group tube on the Raging River ride flipped over, trapping him and his family members underneath. The park’s response could have been more sympathetic.

Freedom can mean many things. And with July 4 approaching, after a year of societal turmoil, many Americans may find their views on patriotism shifting.

As the world changed in March 2020, so too did the future for many college seniors who graduated months later. With Gen Z entering the workforce, millennials taking more leadership positions, and technology platforms proving to be important tools for communication, some firms are changing the way they recruit for PR jobs. 

What a start to the week for anyone working for Toyota PR. Axios released a report late Sunday (June 27) regarding the car maker’s political donations, which were found to fund 37 donations to Republican election objectors. 

While the travel industry is sure to appreciate a spike in sales, it’s also feeling the burden of carrying more passengers while attempting to rehire a workforce that COVID-19-related furloughs and early retirements tore apart.

Omnicom’s chief equity officer Emily Graham delivered an impassioned keynote to the PRSA-NY DEI event about how the pandemic and social media helped catalyze change throughout the past year.