Stories by Nicole Schuman

screenshot of prince harry and anderson cooper on 60 minutes

Buckingham Palace’s ‘No Comment’: Should Media Hand Over Stories for Review?

January 10th, 2023 by

In the wake of Buckingham Palace’s ‘no comment’ on Prince Harry’s “60 Minutes” interview, we asked: Should you see content before commenting on it? A small majority said yes, it’s fair to ask to review material before commenting.

the friday news dump

PR Roundup: Hamlin Awake, House in Disarray, Equinox Excludes

January 6th, 2023 by

The first week of January 2023 came roaring in with crises and opportunities for communication wins. While some brands and individuals seemed to suffer from a holiday hangover, others made unforgettable strides that practitioners will be talking about for years to come.

male doctor recording video for medical blog

Mixing Tech and Elbow Grease Help Find Trusted Influencers

January 4th, 2023 by

Vetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.

coffee cup with 2023 on top of foam

Top 5 Tips for Returning after the New Year Break

January 3rd, 2023 by

For our series, Top Five, we asked communication professionals where to start when coming back in the new year.

two people looking over charts and graphs for communications measurement

Explainer: Barcelona Principles

December 14th, 2022 by

Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

2 people shaking hands on top of a pile of coins

How PR Agencies Should Handle Egregious Payment Terms Like Keurig Dr Pepper’s

December 5th, 2022 by

Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper. 

Santa responding to people on social media with his laptop

How to Prepare: Brands, Social Media and the Holidays

November 22nd, 2022 by

PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays. 

[VIDEO] PRNEWS Live Discusses PR and Ukraine

November 21st, 2022 by

PRNEWS Live welcomed Andrew Frank, founder and president, KARV Communications, to discuss PR efforts on behalf of Ukrainian clients.

[VIDEO] PRNEWS Live Talks Native American Inclusion in PR

November 17th, 2022 by

PRNEWS and Candace Hamana, principal, Badger PR, and founder, Indigenous People’s Public Relations Association, discussed Native American representation in communications.

A Mixture of High- and Low-Tech Solutions Can Overcome Deepfakes

November 15th, 2022 by

 As crisis PR pros know, effective messaging and corporate reputation depend, in large part, on earning audience members’ trust. Dropping deepfakes into the equation certainly complicates PR maxims concerning trust. Accordingly, deepfake technology is making the battle against disinformation more formidable.