Stories by Nicole Schuman

PRNEWS Live welcomed Tina Kozak, the first woman CEO of Franco, in its 59-year history, to discuss women in PR leadership on International Women’s Day. 

Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.

Companies made a lot of moves this week to impact their audiences and users in a positive way. PRNEWS took a look at several launches and announcements made this week by TikTok, the publishing industry and Eli Lilly, hoping to improve the lives of those impacted. 

PRNEWS Live discussed Dove’s latest impactful campaign and partnership with LinkedIn, which supports The CROWN Act. Dove’s work bridges public policy and purpose-driven communication.

PRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.

With the economy on shaky ground and continuous whispers of recession, we wondered how our friends in the communication industry were doing. With companies cutting back, does that mean agencies and comms departments are feeling the pinch as well? 

It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected. 

Some of the best ways to earn PR for clients or your organization is through the announcement of an award.

Making empty DEI promises is, simply, no longer an option. The public will find you out if you’re insincere. How should organizations respond?

From AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with.