Stories by Nicole Schuman

Does content created around a big event like the Super Bowl make an impact on the audience?

This week’s notable PR items and stories lean into the trust relationship. Some connections strengthen with time and public approval. Others can break in an instant if straightforward facts and figures are not provided.

For this edition of Top Five, we asked communicators for advice about making a big announcement for a celebrity client or organization.

In this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.

To celebrate National Mentorship Month, PRNEWS Live welcomed Lisa Vasquez-Fedrizzi, senior vice president, people + culture at Lippe Taylor. We discussed all aspects of mentorship including finding a mentor, being a mentor and how to navigate those relationships.

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

Communicators everywhere can learn a lesson or two from the healthcare industry on how it faced its biggest internal communications challenges since 2020.

This week’s notable PR items showcase the consequences and impact of crisis at Zelle and TikTok as well as a change at Amazon.

January is National Mentoring Month. And aside from utilizing mentorship to go full-speed ahead with new years’ aspirations, having a mentor is just a good, anytime career decision.

Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results