Stories by Nicole Schuman

With the word “recession” looming over the U.S. economy, Ketchum provided insight into how measurement and data-driven planning can optimize strategy.

Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.

PRNEWS welcomed Stacey Federoff, senior account executive at Red Havas and part-time haunted house employee. We discussed similarities between working as a haunt actor and a communicator.

Too many people put off or were unable to get breast cancer screenings during the pandemic’s early months. As such, messaging emphasizing screening is needed now.

A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.

In the latest KFF COVID-19 Vaccine survey, results show that awareness regarding the updated boosters is only “relatively modest.” So how can communication help?

The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.

Waffle House looks good on several fronts—protecting employees and customers from going out in a hurricane, while gearing up quickly in the aftermath. 

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.

PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.