Stories by Nicole Schuman

We chatted with PR professionals embedded in the tech industry to identify a non-exhaustive list of emerging technology terms. We also created a section for those not-yet included in the Stylebook, to provide suggestions for standard use.

PRNEWS asked some successful communications entrepreneurs for their advice on starting a business, as well as tips on turning the tables and conducting self-promotional PR. 

While smaller companies have less room for error during a crisis, crisis pros argue a mix of preparation and free or low-cost tools can provide a solid foundation before one begins.

PRNEWS Live welcomed Rachael Horwitz, head of communication and marketing at a16z Crypto and operating partner at Andreessen Horowitz. She discussed the basics of blockchain and cryptocurrency and how communication and marketing play into this burgeoning sector.

Nearly 70 percent of communicators think they know what updates and information employees need. However, only 31 percent of employees agree, according to an Axios HQ survey. 

The majority of public opinions regarding standard time are not pleasant. Winter can be long, and it’s tough to end working for the day when it’s already dark out without Daylight Savings Time.

Kristy Lucero knows the vital importance of working in PR. In her current role she’s focused on developing and implementing communications strategies to meet the needs of her healthcare clients.

PRNEWS Live welcomed Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association. Schildhaus discussed how the candy industry is approaches Halloween, as well as important candy corn statistics.

A new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names. 

At Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.