Stories by Nicole Schuman

Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper. 

PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays. 

PRNEWS Live welcomed Andrew Frank, founder and president, KARV Communications, to discuss PR efforts on behalf of Ukrainian clients.

PRNEWS and Candace Hamana, principal, Badger PR, and founder, Indigenous People’s Public Relations Association, discussed Native American representation in communications.

 As crisis PR pros know, effective messaging and corporate reputation depend, in large part, on earning audience members’ trust. Dropping deepfakes into the equation certainly complicates PR maxims concerning trust. Accordingly, deepfake technology is making the battle against disinformation more formidable.

Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.

For this AP style installment, we review classic terms used in writing about elections. 

A prompt response is a hallmark of crisis communication. The NBA and the Brooklyn Nets waffled on their initial responses to Kyrie Irving’s antisemitic posting. Have they run out of time to act?

With the word “recession” looming over the U.S. economy, Ketchum provided insight into how measurement and data-driven planning can optimize strategy.

Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.