SPEAKER PRESENTATIONS
The Wake-Up Call: PR's Role in the New Social Landscape
Molly McKenna Jandrain, Director of Public Relations, McDonald's USA, @Molly_McDs
Maggie O'Neill, Partner & Senior Director, Peppercomm, @pcommotions
How to Measure and Communicate Social Media ROI
Scott Gulbransen, Director, Social Business Strategy, H&R Block, @sdgully
Mark D. Tullio, Vice President, Worldwide Marketing, Lantronix, Inc.
Johna Burke, EVP, BurrellesLuce, @gojohnab
How to Play by the Latest Rules of Engagement on Facebook
Charles Territo, Senior Vice President of Public Affairs and Marketing Communications, American Traffic Solutions, @ATS_RoadSafety
Iris Yen, Vice President, Communications, American Eagle Outfitters, @AEO
Get Your Messages in Front of the Right Followers on Twitter
Brooke Primero, Senior Vice President, PR & Marketing, Academy of Country Music, @BrookeInSoCal, @ACMawards
Gemma Craven, Executive Vice President, N.Y. Group Director, Social@Ogilvy, @gemsie
Peggy Ann Torney, Associate Director of Public Affairs, Lymphoma Research Foundation, @lymphoma
Content Marketing Clinic: PR's Role in Content Creation
Simon Bradley, VP Marketing, North America, Virgin Atlantic Airways, @bradleysimon40, @Virgin_Atlantic
Albe Zakes, Global VP, Communication, TerraCycle, @AlbeZakes, @TerraCycle
Networking Lunch and Keynote Presentation: How to Engage With the Internet's Passionate Communities
Marta Gossage, Community Operations Manager, Reddit, @reddit
Victoria Taylor, Director of Communications, Reddit, @happysquid, @reddit
No-Holds Barred: How Two Brands Have Met the Challenges of the Digital Present and Future
Kevin Hunt, Social Media Manager, Global Communications, General Mills, @GeneralMills, @kevin_hunt
Bob Sipchen, Director of Communications, Sierra Club, @SierraBob
How to Use Instagram, Pinterest and Vine for Visual Storytelling
Amanda Junker, Digital Director, Shape Magazine, @amandajunker
Allison Robins, Director of Global Public Relations, Zumba Fitness, @allison28
Doug Simon, President & CEO, D S Simon Productions, @DSSimon
What's in Your Toolbox? Social Media Monitoring Tools—the Paid and the Free
Emily Buchanan, Senior Principal, Chair of Social Engagement and Brand Marketing, Carmichael Lynch Spong, @emilybuchanan, @cl_spong
Moderator: Sarah Shepard, Regional Vice President, Business Wire, @shepnyc, @BusinessWire
Building, Motivating and Managing Your Digital Dream Team
Gemma Craven, Executive Vice President, N.Y. Group Director, Social@Ogilvy, @gemsie
Calvin Stowell, Director of Digital and Content, DoSomething.org, @aurosan, @dosomething
The Final Say: Key Takeaways