Celebrating the Best in PR Events and Brand Activations

2026 WINNERS ANNOUNCED
2027 Call for Entries Opens in February

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2026’S BEST PR EVENTS & ACTIVATIONS ARE HERE!

The PRNEWS + Chief Marketer Experiential & Event PR Awards celebrate the year's most impactful experiential campaigns, activations and event-driven communications. From immersive brand experiences and strategic media events to product launches, fan experiences and B2B activations, this year's winners transformed ideas into unforgettable experiences that captured attention, sparked conversation and delivered measurable results.

Congratulations to the 2026 winners and honorable mentions!

Winners

Best Analyst Meeting/Briefing

Winner
2025 Investor Day 2025 Investor DayAlign Technology, Inc.

Best Cause/Community Event/Campaign

Winner
United Way of Metropolitan Dallas Centennial Celebration United Way of Metropolitan Dallas Centennial CelebrationTony Fay Public Relations
Honorable Mentions
  • Johnson & Johnson "Breathtaking Moments"
    WPP MediaJohnson & Johnson "Breathtaking Moments"
  •  "Queer Joy is Resistance:” How PR Turned a Sponsorship Crisis into Record Fundraising
    Bospar "Queer Joy is Resistance:” How PR Turned a Sponsorship Crisis into Record Fundraising
  • Square Stops Here
    160over90Square Stops Here
  • Stop & Shop Gifts Mother with Cervical Cancer A Year of Free Groceries and Water with Joe Andruzzi Foundation and Poland Spring
    Stop & Shop Gifts Mother with Cervical Cancer A Year of Free Groceries and Water with Joe Andruzzi Foundation and Poland Spring

Best Celebrity/Talent Integration

Winner
Amaya's Island Colada Amaya's Island ColadaLaForce/ poppi
Honorable Mentions
  • Laffy Taffy Laff Line
    Agency H5Laffy Taffy Laff Line
  • Sheetz x The All-American Rejects: The Parking Lot Party Fans Didn’t See Coming
    Mod OpSheetz x The All-American Rejects: The Parking Lot Party Fans Didn’t See Coming

Best Crisis-Response Event Pivot

Winner
 "Queer Joy is Resistance:” How PR Turned a Sponsorship Crisis into Record Fundraising  "Queer Joy is Resistance:” How PR Turned a Sponsorship Crisis into Record FundraisingBospar
Honorable Mention
  • Farm Aid 40
    Vanguard CommunicationsFarm Aid 40

Best Employee Event

Winner
Caterpillar Centennial World Tour Caterpillar Centennial World TourMC², History Factory
Honorable Mention
  • 2025 Innovation Challenge
    Core4ce2025 Innovation Challenge

Best Entertainment Premiere Event

Co-Winners
Beast Games Season 2 VIP Creator Screening Beast Games Season 2 VIP Creator ScreeningMirrored Media
The Walking Dead: Daryl Dixon Season 3 Madrid Premiere The Walking Dead: Daryl Dixon Season 3 Madrid PremiereAMC Global Media
Honorable Mention
  • Zombies 4: Dawn of the Vampires Premiere
    Mirrored MediaZombies 4: Dawn of the Vampires Premiere

Best Entertainment Tie-in/Sponsorship Activation

Winner
The Clover Shark Tank Summit The Clover Shark Tank SummitThe XP Agency, LLC
Honorable Mentions
  • Lululemon Pop-Up at BNP Paribas Indian Wells Open
    Salt ProductionsLululemon Pop-Up at BNP Paribas Indian Wells Open
  • Marriott Bonvoy | Cowboy Carter Tour
    RedPegMarriott Bonvoy | Cowboy Carter Tour

Best Festival/Fanfest Activation

Winner
So Delicious Dairy Free’s The Pint of No Return So Delicious Dairy Free’s The Pint of No ReturnInspira
Honorable Mentions
  • Avenida Desperados: Igniting the Latin Vibe
    Jack MortonAvenida Desperados: Igniting the Latin Vibe
  • Cashback Courts: Chase Freedom's Cultural Takeover at ComplexCon 2025
    ComplexCashback Courts: Chase Freedom's Cultural Takeover at ComplexCon 2025
  • Lululemon Bottlerock
    Salt ProductionsLululemon Bottlerock
  • NBA All-Star 2026
    WPP MediaNBA All-Star 2026

Best Hybrid Event Experience

Winner
World Bourbon Toast World Bourbon ToastLewis

Best Influencer Partnership Event Campaign

Winner
Insta360 Unveils Its Latest 360 Camera With Immersive Pop-Up in New York Insta360 Unveils Its Latest 360 Camera With Immersive Pop-Up in New YorkQueue Agency

Best Integrated Experiential PR Campaign

Winner
The 2025 Pepsi Challenge The 2025 Pepsi ChallengeAcceleration Community of Companies
Honorable Mentions
  • Barilla F1 USGP 'Domenica Italiana'
    Engage & ResonateBarilla F1 USGP 'Domenica Italiana'
  • Baywatch Open Casting Call Activation
    FOX EntertainmentBaywatch Open Casting Call Activation
  • Opill + Chillhouse: Nailing an Experiential PR Campaign
    HAVAS RedOpill + Chillhouse: Nailing an Experiential PR Campaign
  • Stop & Shop Gifts Mother with Cervical Cancer A Year of Free Groceries and Water with Joe Andruzzi Foundation and Poland Spring
    Stop & Shop Gifts Mother with Cervical Cancer A Year of Free Groceries and Water with Joe Andruzzi Foundation and Poland Spring

Best Micro Event (under 50 attendees)

Winner
TOCCA Laila Launch TOCCA Laila Launchintersection the agency
Honorable Mention
  • Holiday House Press Trip
    Cercone BrownHoliday House Press Trip

Best Mobile Marketing Tour

Winner
Hulu Testaments Bus Tour Hulu Testaments Bus TourInvisible North
Honorable Mentions
  • 2025 FUJIFILM instax Tour
    Factory3602025 FUJIFILM instax Tour
  • Blue Diamond Almonds “Bring Your Flavor” Tour
    InspiraBlue Diamond Almonds “Bring Your Flavor” Tour
  • Honda TrailSport Adventure Ride & Drive Tour
    George P. Johnson Experience MarketingHonda TrailSport Adventure Ride & Drive Tour
  • Shield Across America
    Calcium+CompanyShield Across America
  • Square Stops Here
    160over90Square Stops Here
  • UNO Social Clubs National Campaign
    Mirrored MediaUNO Social Clubs National Campaign

Best Olympic Tie-In/Sponsorship Activation

Winner
La Tavola Athlete Roundtable La Tavola Athlete RoundtableSaatva
Honorable Mention
  • Michelob ULTRA Summit
    SparksMichelob ULTRA Summit

Best Overall PR Event/Experiential Campaign (B-to-B)

Winner
HubSpot INBOUND 2025 HubSpot INBOUND 2025Agency EA
Honorable Mentions
  • Amazon Port 2025: Turning Presence into Partnership
    Salt ProductionsAmazon Port 2025: Turning Presence into Partnership
  • Designing Influence at Scale: Inside the Global Communications Strategy for the APEC CEO Summit Korea 2025
    Global Gateway AdvisorsDesigning Influence at Scale: Inside the Global Communications Strategy for the APEC CEO Summit Korea 2025
  • DoorDash Ads "Your Brand, Owning the Moment" at Cannes 2025
    Jack MortonDoorDash Ads "Your Brand, Owning the Moment" at Cannes 2025

Best Overall PR Event/Experiential Campaign (B-to-C)

Winner
CI Games Lord's of the Fallen II :The Tattoo Sanctum CI Games Lord's of the Fallen II :The Tattoo SanctumJack Morton
Honorable Mentions
  • Barilla F1 USGP 'Domenica Italiana'
    Engage & ResonateBarilla F1 USGP 'Domenica Italiana'
  • Baywatch Open Casting Call Activation
    FOX EntertainmentBaywatch Open Casting Call Activation
  • Henkel House
    Genesco Sports EnterprisesHenkel House
  • HULU's Get Real House
    Disney Entertainment Television | The Walt Disney CompanyHULU's Get Real House
  • Hulu Testaments Bus Tour
    Invisible NorthHulu Testaments Bus Tour
  • Lululemon Studio Yet
    Salt ProductionsLululemon Studio Yet
  • Michelob ULTRA Summit
    SparksMichelob ULTRA Summit

Best Pop-Up Activation

Winner
illy Takes Manhattan illy Takes ManhattanInspira
Honorable Mentions
  • Autumn Communications x O Positiv Wet Girl Summer Event
    Autumn Communications x O Positiv Wet Girl Summer Event
  • Lululemon Pop-Up at BNP Paribas Indian Wells Open
    Salt ProductionsLululemon Pop-Up at BNP Paribas Indian Wells Open
  • Opill + Chillhouse: Nailing an Experiential PR Campaign
    HAVAS RedOpill + Chillhouse: Nailing an Experiential PR Campaign
  • The Publix Patio at Miami Open
    Taylor Jean Marketing AgencyThe Publix Patio at Miami Open
  • UNO Social Clubs National Campaign
    Mirrored MediaUNO Social Clubs National Campaign

Best Pop-Up Store

Winner
Bratziez Sweetheartz Pop-Up Bratziez Sweetheartz Pop-UpX-FCTR
Honorable Mentions
  • L.L.Bean NYC Residency
    Factory360L.L.Bean NYC Residency
  • Lululemon Pop-Up at BNP Paribas Indian Wells Open
    Salt ProductionsLululemon Pop-Up at BNP Paribas Indian Wells Open
  • Meta Retail
    DE-YANMeta Retail

Best Press Event (Single Market)

Winner
UNO Social Clubs National Campaign UNO Social Clubs National CampaignMirrored Media
Honorable Mentions
  • Disney+ Halloween Fest
    Mirrored MediaDisney+ Halloween Fest
  • Houston First x The Café at Condé Nast Takeover
    TURNER PRHouston First x The Café at Condé Nast Takeover
  • Pandora Charm House
    Mirrored MediaPandora Charm House
  • Phineas and Ferb at Vans Warped Tour
    Mirrored MediaPhineas and Ferb at Vans Warped Tour

Best PR Event on a Shoestring Budget ($100,000 or Less)

Winner
Bonds Launch Party: How $100K Sparked a Cultural Moment Bonds Launch Party: How $100K Sparked a Cultural MomentDuffy & Shanley
Honorable Mentions
  • Captain America: Brave New World “Take to the Skies” Hang Gliding
    CC-PRCaptain America: Brave New World “Take to the Skies” Hang Gliding
  • Holiday Touchdown: A Bills Love Story Premiere
    Hallmark MediaHoliday Touchdown: A Bills Love Story Premiere
  • Stop & Shop Launches Limited-Edition Shark-Themed Bag Celebrating Cape Cod’s Most Famous Summertime Residents
    Stop & Shop Launches Limited-Edition Shark-Themed Bag Celebrating Cape Cod’s Most Famous Summertime Residents
  • World Bourbon Toast
    LewisWorld Bourbon Toast

Best P.R. Stunt

Winner
Protect The MoonPie Protect The MoonPieLewis
Honorable Mentions
  • Phineas and Ferb at Vans Warped Tour
    Mirrored MediaPhineas and Ferb at Vans Warped Tour
  • The Walking Dead: Dead City Season Two NYC Walker Takeover
    AMC Global MediaThe Walking Dead: Dead City Season Two NYC Walker Takeover
  • UNO Social Clubs National Campaign
    Mirrored MediaUNO Social Clubs National Campaign

Best Sports Tie-in/Sponsorship Activation

Winner
Michelob ULTRA Summit Michelob ULTRA SummitSparks
Honorable Mentions
  • AWS x F1 "Made for This" Campaign
    Jack MortonAWS x F1 "Made for This" Campaign
  • Barilla F1 USGP 'Domenica Italiana'
    Engage & ResonateBarilla F1 USGP 'Domenica Italiana'
  • Henkel House
    Genesco Sports EnterprisesHenkel House
  • The Publix Patio at Miami Open
    Taylor Jean Marketing AgencyThe Publix Patio at Miami Open

Best Trade Show Booth Experience

Winner
Bush’s Beans at National Restaurant Association Show 2025 Bush’s Beans at National Restaurant Association Show 2025FoodMix Marketing Communications
Honorable Mentions
  • Amazon Ads OMR 2025
    Salt ProductionsAmazon Ads OMR 2025
  • Experiential Marketing Summit 2025
    Highmark TechSystemsExperiential Marketing Summit 2025
  • Samsung Electronics at CES 2026
    MC², CheilSamsung Electronics at CES 2026
  • Sir Mix-A-Lot G2E 2025 Experience: Turning a Game Launch into the Talk of the Show
    BluberiSir Mix-A-Lot G2E 2025 Experience: Turning a Game Launch into the Talk of the Show

Best Use of Influencers at Events

Winner
UNO Social Clubs National Campaign UNO Social Clubs National CampaignMirrored Media
Honorable Mentions
  • Baywatch Open Casting Call Activation
    FOX EntertainmentBaywatch Open Casting Call Activation
  • Beast Games Season 2 VIP Creator Screening
    Mirrored MediaBeast Games Season 2 VIP Creator Screening
  • Bosch’s Influencer-Driven Impact at AHR Expo
    GodfreyBosch’s Influencer-Driven Impact at AHR Expo
  • Insta360 Unveils Its Latest 360 Camera With Immersive Pop-Up in New York
    Queue AgencyInsta360 Unveils Its Latest 360 Camera With Immersive Pop-Up in New York

Best Use of Live Events for Content

Winner
Instagram Carversations Instagram CarversationsGrow Marketing
Honorable Mention
  • The Big Age Open, Presented by Audible & NowThis
    WPP MediaThe Big Age Open, Presented by Audible & NowThis

Best VIP Event (B-to-B)

Winner
Barry's Piano Bar at the World Economic Forum Barry's Piano Bar at the World Economic ForumBrandfuel
Honorable Mention
  • Meta Conversations Executive Forum 2025
    Factory360Meta Conversations Executive Forum 2025

Best VIP Event (B-to-C)

Winner
UNO Social Clubs National Campaign UNO Social Clubs National CampaignMirrored Media
Honorable Mentions
  • Beast Games Season 2 VIP Creator Screening
    Mirrored MediaBeast Games Season 2 VIP Creator Screening
  • Disney+ Halloween Fest
    Mirrored MediaDisney+ Halloween Fest

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