Celebrating the Best in PR Events and Brand Activations

2026 WINNERS ANNOUNCED
2027 Call for Entries Opens in February

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2026’S BEST PR EVENTS & ACTIVATIONS ARE HERE!

The PRNEWS + Chief Marketer Experiential & Event PR Awards celebrate the year's most impactful experiential campaigns, activations and event-driven communications. From immersive brand experiences and strategic media events to product launches, fan experiences and B2B activations, this year's winners transformed ideas into unforgettable experiences that captured attention, sparked conversation and delivered measurable results.

Congratulations to the 2026 winners and honorable mentions!

Winners

Best Analyst Meeting/Briefing

Winner
2025 Investor Day 2025 Investor DayAlign Technology, Inc.

Best Cause/Community Event/Campaign

Winner
United Way of Metropolitan Dallas Centennial Celebration United Way of Metropolitan Dallas Centennial CelebrationTony Fay Public Relations
Honorable Mentions

Best Celebrity/Talent Integration

Winner
Amaya's Island Colada Amaya's Island ColadaLaForce/ poppi
Honorable Mentions

Best Crisis-Response Event Pivot

Winner
 "Queer Joy is Resistance:” How PR Turned a Sponsorship Crisis into Record Fundraising  "Queer Joy is Resistance:” How PR Turned a Sponsorship Crisis into Record FundraisingBospar
Honorable Mention

Best Employee Event

Winner
Caterpillar Centennial World Tour Caterpillar Centennial World TourMC², History Factory
Honorable Mention

Best Entertainment Premiere Event

Co-Winners
Beast Games Season 2 VIP Creator Screening Beast Games Season 2 VIP Creator ScreeningMirrored Media
The Walking Dead: Daryl Dixon Season 3 Madrid Premiere The Walking Dead: Daryl Dixon Season 3 Madrid PremiereAMC Global Media
Honorable Mention

Best Entertainment Tie-in/Sponsorship Activation

Winner
The Clover Shark Tank Summit The Clover Shark Tank SummitThe XP Agency, LLC
Honorable Mentions

Best Festival/Fanfest Activation

Winner
So Delicious Dairy Free’s The Pint of No Return So Delicious Dairy Free’s The Pint of No ReturnInspira
Honorable Mentions

Best Hybrid Event Experience

Winner
World Bourbon Toast World Bourbon ToastLewis

Best Influencer Partnership Event Campaign

Winner
Insta360 Unveils Its Latest 360 Camera With Immersive Pop-Up in New York Insta360 Unveils Its Latest 360 Camera With Immersive Pop-Up in New YorkQueue Agency

Best Integrated Experiential PR Campaign

Winner
The 2025 Pepsi Challenge The 2025 Pepsi ChallengeAcceleration Community of Companies
Honorable Mentions

Best Micro Event (under 50 attendees)

Winner
TOCCA Laila Launch TOCCA Laila Launchintersection the agency
Honorable Mention

Best Mobile Marketing Tour

Winner
Hulu Testaments Bus Tour Hulu Testaments Bus TourInvisible North
Honorable Mentions

Best Olympic Tie-In/Sponsorship Activation

Winner
La Tavola Athlete Roundtable La Tavola Athlete RoundtableSaatva
Honorable Mention

Best Overall PR Event/Experiential Campaign (B-to-B)

Winner
HubSpot INBOUND 2025 HubSpot INBOUND 2025Agency EA
Honorable Mentions

Best Overall PR Event/Experiential Campaign (B-to-C)

Winner
CI Games Lord's of the Fallen II :The Tattoo Sanctum CI Games Lord's of the Fallen II :The Tattoo SanctumJack Morton
Honorable Mentions

Best Pop-Up Activation

Winner
illy Takes Manhattan illy Takes ManhattanInspira
Honorable Mentions

Best Pop-Up Store

Winner
Bratziez Sweetheartz Pop-Up Bratziez Sweetheartz Pop-UpX-FCTR
Honorable Mentions

Best Press Event (Single Market)

Winner
UNO Social Clubs National Campaign UNO Social Clubs National CampaignMirrored Media
Honorable Mentions

Best PR Event on a Shoestring Budget ($100,000 or Less)

Winner
Bonds Launch Party: How $100K Sparked a Cultural Moment Bonds Launch Party: How $100K Sparked a Cultural MomentDuffy & Shanley
Honorable Mentions

Best P.R. Stunt

Winner
Protect The MoonPie Protect The MoonPieLewis
Honorable Mentions

Best Sports Tie-in/Sponsorship Activation

Winner
Michelob ULTRA Summit Michelob ULTRA SummitSparks
Honorable Mentions

Best Trade Show Booth Experience

Winner
Bush’s Beans at National Restaurant Association Show 2025 Bush’s Beans at National Restaurant Association Show 2025FoodMix Marketing Communications
Honorable Mentions

Best Use of Influencers at Events

Winner
UNO Social Clubs National Campaign UNO Social Clubs National CampaignMirrored Media
Honorable Mentions

Best Use of Live Events for Content

Winner
Instagram Carversations Instagram CarversationsGrow Marketing
Honorable Mention

Best VIP Event (B-to-B)

Winner
Barry's Piano Bar at the World Economic Forum Barry's Piano Bar at the World Economic ForumBrandfuel
Honorable Mention

Best VIP Event (B-to-C)

Winner
UNO Social Clubs National Campaign UNO Social Clubs National CampaignMirrored Media
Honorable Mentions

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  • Awards

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    Winner Awards

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