Archive: May 2013

Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.

Apple CEO Tim Cook explains why his company doesn’t want to make a “phablet.”

LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and Maroon Five singer truly hated America, the worst that could…

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).

Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.