Archive: March 2003

By now, you have some sort of crisis plan. And chances are, it works sometimes and it’s always being tweaked. We advise having a flexible plan, as perfection in this area of PR is nearly… Continued

With its “Why Music?” campaign, MENC: The National Association for Music Education set for itself a high bar. The campaign’s dual goals seem reasonable enough: To promote public awareness of the importance of music education,… Continued

33 East Minor Street Emmaus, Pas. 18098 http://www.organicgardening.com Organic Gardening is not just for the crunchy crowd. The Rodale Inc. bi-monthly, with a circulation of 300,000, was launched back in 1942, well before organic products… Continued

To wit: the Homeland Security Newsline. PrimeZone Media Network wire service (http://www.primezone.com) has launched this specialized wire service with releases being broadcast to journalists worldwide and to key government and homeland security officials.

It’s never too late to hit the books, even for the seasoned PR professional, what with the industry moving at warp speed. The IABC recently partnered with Cardean University, a consortium of five universities, to… Continued

The association just launched two sections to add to its Professional Interest Section: Strategic Social Responsibility and the Independent Practitioners Alliance section, formed to acknowledge the growing number of independent PR pros. Contact Libby Roberge… Continued

What can PR professionals do to get their messages across during a time of war? A panel of media executives at a recent seminar encouraged PR folks to focus on health, finance and local issues… Continued

Besting 1,092 entries, editors from IDG Corp.’s CIO magazine captured the Grand Neal Award at the 49th annual Jesse H. Neal National Business Journalism Awards (presented by American Business Media). The piece that put IDG… Continued

Corporate Moves Cathleen Toomey joins Stonyfield Farm as VP of Communications. Mattel, Inc. hires Steve Ross as SVP of Worldwide Girls Consumer Products & Entertainment. Before joining Mattel, Ross spent 12 years at 20th Century… Continued

DTC Perspectives magazine recently announced its Second annual Top DTC Marketers of the Year. But we gave it a slight spin, asking to list the executives who have been recognized by DTC Perspectives twice in… Continued