Archive: March 2003

The Global Alliance for Public Relations and Communication, which represents 100,000 PR pros, says its members recently unanimously agreed to standardize a code of ethics for their profession by the end of 2005. The protocol… Continued

For philanthropic organizations, using the Web to build awareness should be similar to how private companies employ the Web, e.g. part of a fully integrated marketing/communications plan that could also include print, broadcast and/or direct… Continued

The Web is proving to be one of the most effective outlets for philanthropic efforts, according to a new study, “Towards e-Engagement: How Nonprofits and Individuals Engage Online,” by The Kellogg Foundation; Network for Good,… Continued

At technology firm Plateau Systems Ltd. in Arlington, Va., Director of Corporate Communications David Pedreira gets an email notice from his clipping service whenever the competition puts out a press release. He talks to analysts… Continued

As the war in Iraq enters its third week, we asked many PR executives for their take on how the conflict is impacting their profession. With communications such a vital part of Corporate America, the… Continued

The conventional wisdom to launching a new PR agency in the current economic climate might be for the principals to make sure their straightjackets are snug. But Aldina Tracey and Dawn Peeples are among those… Continued

Join us Tuesday, April 8, from 1:30-3 p.m. (ET), for an exclusive Webinar: “PR Accountability: Measurement Strategies That Work”. Featured speakers are Katie Paine, President, KD Paine & Partners, and Ward White, Vice President of… Continued

At some point in life, this phrase escapes reflexively from every adult’s mouth, delivering the horrible epiphany that you have switched sides on the “We vs. Them” continuum and signaling that you have officially arrived… Continued

It’s time once again to enter your favorite young PR professionals in PR NEWS’ “15-to-Watch” competition. This program, honoring 15 budding PR leaders, is open to PR practitioners age 35 and under. Send a nomination… Continued

Last night, millions of Americans tuned in to the 75th anniversary of the Academy Awards. Celebrity being the current opiate of the masses, “Oscar’s” birthday bash has a big red circle around it on the… Continued