Archive: March 2003

400 North Capitol St. Suite 850 NW Washington, D.C. 20001 202/783-2615 http://www.cnbc.com CNBC’s “Capital Report” can’t be lumped together with many of the other cable news programs featuring the nation’s commentariat. Co-anchors Alan Murray and… Continued

Before the age of media saturation, a single, albeit powerful, theater critic could close a play in one night with a savage review. Those days are history. But analysts mining Corporate America still hold a… Continued

One of the biggest challenges for PR professionals is nailing down some face time with their C-suite executives, who can be like wisps of smoke, what with the endless meetings and forever flying 30,000 feet… Continued

Internationally recognized PR expert Bill Adams died March 13 from an apparent heart attack. Adams, a professor of public relations and advertising, taught PR for 13 years at Florida International University, where he was the… Continued

Oh, to be hip with the jet set. Hoping to corral younger readers — and bring in more eyeballs for its Sunday edition — The Washington Post this spring launches a new section to be… Continued

In the real estate game, it’s location, location, location. A tony address might get you some extra mileage when distributing corporate communications. But you better be sure that the company logo — in an increasingly… Continued

In the realm of cause marketing, the gloves are off. Where PR used to tread delicately around the issue of quid pro quo, today it is perfectly acceptable to ask: “What’s in it for me?”… Continued

Findings from a just-released survey by the Project for Excellence in Journalism (polling 172 local stations) suggests that the type of ownership of TV news stations does impact quality – and that bigger is not… Continued

When it’s released every quarter, a company’s earnings report can be a power-packed document for employees, laying bare bad news about their employer or showing proof that jobs there are likely secure. At best, the… Continued

Dear Reader: There are lots of exciting developments at PR NEWS we’d like to share with you. Foremost is the premiere of our lead editor Matthew Schwartz, a veteran journalist with a background in media,… Continued