400 North Capitol St. Suite 850 NW Washington, D.C. 20001 202/783-2615 http://www.cnbc.com CNBC’s “Capital Report” can’t be lumped together with many of the other cable news programs featuring the nation’s commentariat. Co-anchors Alan Murray and… Continued
Archive: March 2003
Media Metrics
March 24th, 2003 by PRNEWSBefore the age of media saturation, a single, albeit powerful, theater critic could close a play in one night with a savage review. Those days are history. But analysts mining Corporate America still hold a… Continued
Strategy of the Week: Create An Internal Speakers Bureau
March 24th, 2003 by PRNEWSOne of the biggest challenges for PR professionals is nailing down some face time with their C-suite executives, who can be like wisps of smoke, what with the endless meetings and forever flying 30,000 feet… Continued
Bill Adams, PR Guru, Dies at Age 62
March 24th, 2003 by PRNEWSInternationally recognized PR expert Bill Adams died March 13 from an apparent heart attack. Adams, a professor of public relations and advertising, taught PR for 13 years at Florida International University, where he was the… Continued
Contacting a new ‘Source’ at The Washington Post
March 24th, 2003 by PRNEWSOh, to be hip with the jet set. Hoping to corral younger readers — and bring in more eyeballs for its Sunday edition — The Washington Post this spring launches a new section to be… Continued
PRSA Sporting New Logo
March 24th, 2003 by PRNEWSIn the real estate game, it’s location, location, location. A tony address might get you some extra mileage when distributing corporate communications. But you better be sure that the company logo — in an increasingly… Continued
Choosing Charities: How To Pick a Nonprofit Partner That Fits The Bill
March 24th, 2003 by PRNEWSIn the realm of cause marketing, the gloves are off. Where PR used to tread delicately around the issue of quid pro quo, today it is perfectly acceptable to ask: “What’s in it for me?”… Continued
Trends & Tactics…
March 24th, 2003 by PRNEWSFindings from a just-released survey by the Project for Excellence in Journalism (polling 172 local stations) suggests that the type of ownership of TV news stations does impact quality – and that bigger is not… Continued
Earn Your Employees’ Trust When Releasing Earnings Statements
March 24th, 2003 by PRNEWSWhen it’s released every quarter, a company’s earnings report can be a power-packed document for employees, laying bare bad news about their employer or showing proof that jobs there are likely secure. At best, the… Continued
Editor’s Note
March 17th, 2003 by PRNEWSDear Reader: There are lots of exciting developments at PR NEWS we’d like to share with you. Foremost is the premiere of our lead editor Matthew Schwartz, a veteran journalist with a background in media,… Continued