Archive: March 2003

Fight Fire with Fire: PR Targets Tobacco Industry’s Campaign Contributions

March 31st, 2003 by

In late 1999, the U.S. government filed a multibillion-dollar lawsuit against the major tobacco companies. It sought to recover government healthcare costs and wrongful cigarette-company profits produced by the industry’s alleged history of misdeeds, including… Continued

Roundtable: Maintaining Solid Media Relations During Wartime

March 31st, 2003 by

As the war in Iraq enters its third week, we asked many PR executives for their take on how the conflict is impacting their profession. With communications such a vital part of Corporate America, the… Continued

The CEO in Transition: The 100-Day Cycle and Other Survival Patterns

March 31st, 2003 by

Even before the corporate scandals that shook the nation last year, the CEO’s term had been on a downward slope. Jim Lukaszewski, founder and chairman of the Lukaszewski Group Inc., which specializes in crisis management,… Continued

Selling Against the Pain

March 31st, 2003 by

We thought we could sell. Like any hot shot PR firm during the dotcom hey-days, we thought we walked on water when it came to winning new business. After all, we had started with nothing… Continued

Seeking Young PR Stars…

March 31st, 2003 by

It’s time once again to enter your favorite young PR professionals in PR NEWS’ “15-to-Watch” competition. This program, honoring 15 budding PR leaders, is open to PR practitioners age 35 and under. Send a nomination… Continued

Media Insight: Drug Topics

March 31st, 2003 by

Thomson Healthcare 5 Paragon St. Montvale, NJ 07645 http://www.drugtopics.com Even before the nation’s anxiety level reached historic highs because of the war in Iraq (and against global terrorism), new drugs were being developed and sent… Continued

Bugaboos

March 31st, 2003 by

In this new feature for PR NEWS – prompted by reader surveys requesting even more media relations insight — we ask top media journalists to share their best and worst experiences dealing with PR contacts.… Continued

Strategy of the Week: For Mossberg’s Column, a Different Pitch Entirely

March 31st, 2003 by

A product review in Walter Mossberg’s Technology column in The Wall Street Journal is the Mount Olympus for PR pros. But this is not your typical spiel. Mossberg, whose column runs every Thursday on the… Continued

MTV Rocks the Red Flag

March 31st, 2003 by

Media conglomerate Viacom Inc. announced recently that it’s expanding its presence in China’s tightly controlled television market, with a new agreement allowing it to broadcast its MTV channel into the southern province of Guangdong. William… Continued

The Kind of Snooping Around That Won’t Get You in the Doghouse

March 31st, 2003 by

At technology firm Plateau Systems Ltd. in Arlington, Va., Director of Corporate Communications David Pedreira gets an email notice from his clipping service whenever the competition puts out a press release. He talks to analysts… Continued