Archive: March 2003

image_pdfimage_print

The CEO in Transition: The 100-Day Cycle and Other Survival Patterns

March 31st, 2003 by

Even before the corporate scandals that shook the nation last year, the CEO’s term had been on a downward slope. Jim Lukaszewski, founder and chairman of the Lukaszewski Group Inc., which specializes in crisis management,… Continued

Selling Against the Pain

March 31st, 2003 by

We thought we could sell. Like any hot shot PR firm during the dotcom hey-days, we thought we walked on water when it came to winning new business. After all, we had started with nothing… Continued

Seeking Young PR Stars…

March 31st, 2003 by

It’s time once again to enter your favorite young PR professionals in PR NEWS’ “15-to-Watch” competition. This program, honoring 15 budding PR leaders, is open to PR practitioners age 35 and under. Send a nomination… Continued

Fight Fire with Fire: PR Targets Tobacco Industry’s Campaign Contributions

March 31st, 2003 by

In late 1999, the U.S. government filed a multibillion-dollar lawsuit against the major tobacco companies. It sought to recover government healthcare costs and wrongful cigarette-company profits produced by the industry’s alleged history of misdeeds, including… Continued

Media Insight: Drug Topics

March 31st, 2003 by

Thomson Healthcare 5 Paragon St. Montvale, NJ 07645 http://www.drugtopics.com Even before the nation’s anxiety level reached historic highs because of the war in Iraq (and against global terrorism), new drugs were being developed and sent… Continued

Bugaboos

March 31st, 2003 by

In this new feature for PR NEWS – prompted by reader surveys requesting even more media relations insight — we ask top media journalists to share their best and worst experiences dealing with PR contacts.… Continued

Strategy of the Week: For Mossberg’s Column, a Different Pitch Entirely

March 31st, 2003 by

A product review in Walter Mossberg’s Technology column in The Wall Street Journal is the Mount Olympus for PR pros. But this is not your typical spiel. Mossberg, whose column runs every Thursday on the… Continued

MTV Rocks the Red Flag

March 31st, 2003 by

Media conglomerate Viacom Inc. announced recently that it’s expanding its presence in China’s tightly controlled television market, with a new agreement allowing it to broadcast its MTV channel into the southern province of Guangdong. William… Continued

New Network Targets African-Americans

March 31st, 2003 by

Cable network Comcast and ethnic radio broadcaster Radio One plan to launch a yet unnamed cable channel focused on African-Americans later this year and will feature dramas, game shows, sitcoms, music videos and talk shows.… Continued

There is a Season, Churn, Churn, Churn…

March 31st, 2003 by

The New York Press, an alternative newsweekly, is about to launch a new free sports weekly with an initial circulation of around 60,000. It will be called The New York Sports Express…The star system is… Continued