Tip Sheet: Managing a Crisis So History Reflects Well on Your Actions

By now, you have some sort of crisis plan. And chances are, it
works sometimes and it's always being tweaked. We advise having a
flexible plan, as perfection in this area of PR is nearly
impossible. However, there are very effective blueprints to guide
you through a crisis and help you and your organization come out
ahead. CommCore Consulting Group has shared with PR NEWS the
following crisis strategies (don't miss a step):