Archive: March 2003

The technology pubs continue to make their exits, with Red Herring the latest among the great titles to fall. But if you’re pitching consumer software or hardware, there are still plenty of strong outlets among… Continued

Make tradeshow PR work for you by planning well in advance. If you want to book executives to speak with reporters in attendance, don’t make your calls a week out from the event – or… Continued

After much dissent following the dissolution of her book club (not to mention the launch of several copycat clubs), Oprah is relaunching the club with a not-so-new twist. If you’re looking to pitch the latest… Continued

Alan Webber and William Taylor, founding editors of Fast Company, resign. The former Harvard Business Review editors founded the magazine in 1995. No replacements have been named.

Art Cooper, editor-in-chief of GQ, will retire in June after 20 years with the magazine. Upon the announcement of his retirement, Cooper joked that “my new film career awaits me.” No plans have been announced… Continued

As we approach the end of the first quarter, your counterparts in the IR department will be facing new pressures following the Securities & Exchange Commission’s adoption of new pro forma guidelines. These guidelines mandate… Continued

As a four-time Emmy nominated TV producer, Erin Saxton lists a pile of talk shows on her resume, including “The View,” “Rosie” and “Good Morning America.” She has seen her fair share of pitches, too,… Continued

Part 1 of 2 Next time you’re meeting with your company’s techies, do more than doodle as they spout their jargon. Take the opportunity to talk with IT about how the communications department can be… Continued

Your corporate reputation is your ticket into consumers’ hearts and homes in today’s cynical environment. Learn how to get an accurate and consistent measure of your reputation in a must-attend PR NEWS Webinar. Join us… Continued

In our Feb. 3 issue, we asked several communications execs when it’s appropriate to be cited as a spokesperson only, and when a PR professional should be quoted by name in the press. We got… Continued