Trends & Tactics…

DTC Perspectives magazine recently announced its Second annual
Top DTC Marketers of the Year. But we gave it a slight spin, asking
to list the executives who have been recognized by DTC Perspectives
twice in a row. These marketers and PR professionals are the cream
of the crop working in direct-to-consumer (DTC) pharmaceutical
marketing. The DTC pharmaceutical marketing industry is a relative
pup age-wise, but these individuals are leading the way to growth.
If you're in the marketing communications field for pharmaceuticals
you might want to attend DTC National Conference March 25-27 at the
Boston Sheraton.