Guidance on News Coverage in Chaotic Times

What can PR professionals do to get their messages across during
a time of war? A panel of media executives at a recent seminar
encouraged PR folks to focus on health, finance and local issues to
get news coverage if war breaks out in Iraq. At the seminar, "PR
Success in a Volatile News Environment," presented by Medialink,
panelists shared strategies to obtain local and global TV coverage
in the current climate and tactical guidance on press release
routing, format preferences and pitching. One theme that emerged:
While TV will be awash in war coverage, radio will still need
alternative content. Some advice: