Archive: March 2003

I grew up in a house full of editors and publishers. Most of my mother’s side of the family worked for Hearst (my grandfather was the general manager) and my father, a Time Inc. man,… Continued

Part 2 of 2 on Intranets The desktop computer makes publishers and designers of us all. To get employees to use a corporate intranet, you have to think like a dotcom. The latest intranet posting… Continued

It’s time once again to enter your favorite young PR professionals in PR NEWS’ 15-to-Watch competition. This program, honoring 15 budding PR leaders, is open to PR practitioners age 35 and under. Send a nomination… Continued

Measuring reputation has become a necessity for building proactive PR programs that anticipate changes in your organization’s credibility. Join PR NEWS on April 8 for an exclusive Webinar on measuring all the intangible attributes that… Continued

U.S. Newswire is partnering with LatinClips Inc., an Hispanic media monitoring service, to offer client monitoring of 1,300 Hispanic media outlets. Those outlets include U.S.- based Latino media, as well as media in Latin America… Continued

PRSA filed a friend of the court brief last week in the Supreme Court’s Nike vs. Kasky case. A ruling in the case, which many corporate PR departments regard as a seminal factor in their… Continued

After several widely-publicized animal deaths recently, some allegedly due to human error, officials at the National Zoo are now in the hotseat as they answer to a congressional committee investigating the Zoo’s management. But the… Continued

“First, kill all the lawyers,” wrote William Shakespeare. For PR professionals working in or for the corporate world, the first essential step is to forget Shakespeare. Understand what lawyers must be and do in order… Continued

Savvy PR practitioners can persuade people to do a lot of things. But getting an entire city to embrace a program focused on the messiest, smelliest, most unpleasant items in its garbage is no small… Continued

3600 New York Ave. NE Washington, DC 20002 202/636-3000 http://www.washtimes.com Inside the Beltway, it’s a safe bet that everything is tied to politics. The Washington Times, launched in 1982, quickly became a powerful vehicle for… Continued