Music Education Campaign Breaks Through Fortress Of Celebrity

With its "Why Music?" campaign, MENC: The National Association
for Music Education set for itself a high bar. The campaign's dual
goals seem reasonable enough: To promote public awareness of the
importance of music education, and to publicize the five-year-old
March as Music In Our Schools Month (MIOSM). It's the method that
is most ambitious. Specifically, the campaign consists of an
extensive series of public service announcements that feature
popular musical artists talking about the benefits of music
education.