Archive: March 2003

When media trainers teach the “Bridging” technique, we essentially counsel spokespersons to be prepared for difficult questions and have a plan for how to respond to a criticism or truthful negative facts. Most of the… Continued

In the Fall of 2001, PR firm FischerHealth was gearing up to unveil one of the most important announcements its client Thoratec had ever made. In an unprecedented move for the medical device community, the… Continued

Ziff Davis 235 Second Street San Francisco, CA 94105 http://www.zdnet.com If you have technology with enterprise-level applications, you need to be in touch with the editors at ZDNet who reach 5.3 million corporate technology buyers… Continued

In the Feb. 17 issue, we offered you the Top 10 Web sites PR pros are searching in MediaMap’s database. Media relations pros tended to be searching for technology sites, likely because of the paucity… Continued

Sour grapes will get you nowhere with a reporter. When a journalist makes a legitimate mistake – misspells the name of your CEO, writes about your enterprise software in a feature on consumer technologies, or… Continued

Cara Kagan, beauty and fitness director for Elle, leaves. Emily Dougherty replaces her. Megan Deem, former beauty news editor for Self, joins to replace Dougherty as senior editor, writing and editing beauty and fitness copy.… Continued

MSNBC launches “The Savage Nation,” covering “provocative” issues and opinions. The show, which will air from 5-6 p.m. (EST) on Saturdays, is modeled after conservative radio talk show host Michael Savage’s show and will be… Continued

Okay, so we’re being churlish to pick on the press area of a media site that, after all, sends reporters from Time, CNN, People, Fortune, Business 2.0 and many others to badger PR pros like… Continued

The employee grapevine is probably one of the most powerful communications vehicles in your company – whether it’s spreading fact or fiction. But there are a variety of other, better tools available to communicate with… Continued

Harris Interactive’s latest Reputation Quotient Survey established new records – a fourth consecutive No. 1 spot for Johnson & Johnson and a lowest-ever recorded reputation quotient for Enron. The bad news: 48 percent of respondents… Continued