Even with something as relatively new as social media, it’s good to have a brand with years of name recognition. In addition, size can be beneficial.
Since this edition of PRNEWS looks at education and PR, partner Shareablee provided us with exclusive data about the most active US colleges/universities on social (Jan-June 2019). Harvard led with 3.4 million consumer engagements (likes, retweets, comments and shares). They’re called “actions” on this chart.
Harvard also was the most efficient. Its 1,500 pieces of content averaged 2,200 consumer actions each. Rival Ivy Yale also was efficient, averaging 1,000 actions per content, though that was not even half of Harvard’s figure. Penn State posted the most, though it averaged just 450 actions/post.
Overall, actions with college content rose 12 percent year over year, says Shareablee marketing director Herman Chen. Yet actions with colleges’ videos rose just one percent year over year, Chen says. This despite video actions growth at University of Virginia up 177 percent, Iowa with a 112 percent increase and Penn State up 63 percent.
CONTACT: [email protected]