Two Crisis Experts Evaluate U of MD, Moonves, MoviePass, Musk and PA Grand Jury Report

CrisisAhead

There have been a slew of PR crises this summer, so we asked Hill + Knowlton head of crisis/risk Kevin Elliott and kglobal crisis SVP Scott Sobel for their take on several: the response to the PA Grand Jury report; Les Moonves and CBS; MoviePass; Elon Musk: and the death of Jordan McNair, a football player at the University of Maryland. While Elliott and Sobel agree on the importance of a rapid response and transparency, the particulars of the responses and tactics in the various crises divided these experts in several cases.