Archive:

PAN Communications CMO Mark Nardone discusses b2b brand integrated marketing and communications during a time of economic uncertainty and labor shortages in the sector.

In this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.

For celebrities and public figures like Lizzo, the USWNT and Paul Reubens (Pee-wee) it’s not always about how you fall, but how you get back up again.

While it’s true that attention spans are shrinking, newsletters can be an efficient way to maintain regular check-ins with a variety of important stakeholders.

Key players in the ongoing war in Ukraine have emerged as some of the most effective strategic communicators in geopolitics. Our author presents lessons learned from this playbook.

Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.

Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.