Stories by Nicole Guillot

Ukrainian President Zelenskyy speaks at podium

Communication Lessons from Zelenskyy: Be Agile, Direct and Inclusive

October 20th, 2022 by

Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.