PR News' Digital Boot Camp Speaker Presentations
June 23 in Chicago

To view each speaker's presentation click on their name.

How to Become a Data-Centric Communications Pro and Get Smarter About Proving ROI
Kevin Kautzky, Pacific Northwest National Laboratory
Courtenay Rojar, Pacific Northwest National Laboratory


How to Manage the First 5 Hours of a Crisis
Jon Drummond, Discover Financial Services


How to Identify and Cultivate Influencers for Your Brand


How to Use Facebook Insights Results to Improve Your Social Media Engagement


How to Tweet With Personality and Authenticity for Your Brand
Adam Rucker, Southwest Airlines


How to Use LinkedIn Better to Market Your Services and Expand Your Brand's Audience
David Fisher, Rockstar Consulting


How to Use SEO Tactics to Make Your Media Pitches More Effective
Matt Vazquez, KoMarketing


Luncheon Keynote Presentation: How to Put Creative Design at the Heart of Your Communications Strategy
Steve Swanson, GE Digital
How to Make Your Facebook Ads Pay Off
Monique Terrell, College of American Pathologists


How to Become a Better Storyteller in 20 Minutes
Jill Pollack, StoryStudio Chicago


How to Build Relationships With Busy Reporters
Edna Boone Johnson, Michelin North America


How to Craft Press Releases With High Impact


How to Develop Creative Ideas for Snapchat and Instagram Stories and Find New Audiences
Grant Fuller, Public Communications Inc.


How to Be a Content Marketing Star for Your Brand
Krista Baddour, ShurTech Brands
Therese Van Ryne, Zebra Technologies


Bonus Items: