Video

Why Video Is the Perfect Medium to Communicate Brand Values

March 1st, 2019 by

A brand’s culture and values are crucial components of its identity—a reminder to your customers that you’re in business for the right reasons. As Simon Sinek famously said, “people don’t buy what you do, they buy why you do it.” But sharing the why around your culture and values can sometimes be difficult. Communicators face the challenge of doing so in an authentic way. That’s where video is an often-underutilized tool for sharing the intangibles that make up the very core of your brand’s DNA.

linkedin live

3 Potential Use Cases for LinkedIn Live

February 14th, 2019 by

It may be a little late to the live video party, but LinkedIn finally has unrolled LinkedIn Live, which allows users to broadcast of-the-moment footage. Unfortunately for communicators eager to start testing it, LinkedIn Live is invite-only now. But the lull between beta and full rollout is a perfect opportunity for communicators to start brainstorming ways to use the feature.

Why Risk-Taking is the Content Strategy Brands Need

January 25th, 2019 by

There are myriad ways brands can deliver key messages to target audiences. Yet some brands insist on taking a cookie-cutter approach to content creation. Just as the press release is evolving slowly with the addition of immersive material, branded content producers will need to take risks to earn audience engagement.

How the Washington Nationals’ PR Team Communicates Internally [VIDEO]

January 11th, 2019 by

In theory, communicators should be good at keeping their team informed. Yet internal communications often is a problem. In this first of a series of short videos, Jennifer Mastin Giglio, VP of communications for the Washington Nationals Baseball Club, discusses how she keeps her team informed. The video was recorded just prior to a communications leaders roundtable that PR News and partner PublicRelay hosted.

Multitalented Hannah Storm Urges Authenticity in Storytelling [VIDEO]

January 9th, 2019 by

A woman of many talents, ESPN’s Hannah Storm discusses visual storytelling and her work as a film director/producer and the founder of a charitable foundation in this brief video.

A Quick Guide to Success with Brand Videos

December 5th, 2018 by

You want to create a YouTube channel for your brand, or just get started on populating your site with videos that explain your narrative. But where do you start? One method is known as Hub, Hero and Help, which allows you to do more than create one-off videos, instead it offers a relatively quick way to think about building a video strategy.

A PR Leader Rates the Top 5 PR Crises of 2018

August 9th, 2018 by

After having seen so many brands handle (and mishandle) PR crises, you might think executives would know to manage crises well. This often is not the case. We continue to see brands attempting to cover up miscues rather than being transparent and waiting too long to react or moving too quickly. Ashley McCown, president of Solomon McCown & Company, offers a brief video to PR News exclusively where these factors and others play into her picks of the top 5 PR crises at the halfway point of 2018.

How to Leverage Interactive Content in Your Press Release

August 3rd, 2018 by

If you’ve watched a television show on-demand or streamed a popular YouTube video over the last few years, you’ve also likely been prompted to interact with a video ad. Given that engagement is a far more telling insight than mere views, the benefits of having your audience interact with your content are numerous. Interactive content generates four to five times more page views than static content according to LinkedIn, thus facilitating the first, and one of the most challenging, steps in the customer journey—engagement.

live video

7 Must-Haves for Live Video From Airbnb, UN Foundation and GoDaddy

December 8th, 2017 by

Stacey DePolo, social media manager at GoDaddy, Claire Baumann, head of public affairs and digital marketing and senior editor at the UN Foundation and Jasmine Atherton, head of social, Americas, at Airbnb share their insights into producing effective live videos.

planning video, executives

3 Ways to Craft a Video Strategy Before You Shoot

December 6th, 2017 by

We’ve all seen a powerful video that makes us laugh, cry or take action in some way. But communicators must be able to craft video content that is both compelling and likely to drive business results—a common requirement from senior leaders before they approve a video budget. “There’s a lot of work that needs to be done before you hit the ‘record’ button,” said Suhki Sahni, director of communications and consumer PR and Chris White, managing editor of content strategy at Capital One. Both spoke as part of PR News’ Video Boot Camp at the National Press Club in Washington, D.C.