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For mothers who return to work after having a new baby, the question remains: how do you balance both worlds and give each the love they deserve? It’s not easy, but it’s absolutely doable.

Lauren Cochran shares some commonly held beliefs about Twitter she’s encountered while overseeing the social media presence of the NBA’s Miami Heat.

At a crisis management workshop at the Counselors Academy conference led by Joan Gladstone of Gladstone International, attendees were asked if they were prepared to say yes whenever a clients asks for help in a crisis. “If not, you’re taking a big risk that your clients may go elsewhere for crisis communications counseling and other PR services,” Gladstone said.

Here are the stories that were making headlines in the professional communications industry during the week of April 27 – May 1, 2015.

Videos hold people’s attention, appeal to both the heart and head, create brand recall and can be relatively easy on budgets. But finding your inner Spielberg and creating a great video is not as simple as getting your camera out and shouting, “Action!” It takes preparation.

Agencies still provide media training and crisis management, of course, but they also offer strategic counsel, execute and measure campaigns and protect brand reputation.

Jay Z’s new music streaming service, Tidal, is less than a month out from its official relaunch, but that hasn’t stopped the critics from pouring on the negativity. In response, the rapper turned entrepreneur took to Twitter on Sunday afternoon to defend the service.

All signs point to online video as the primary way that media publishers engage audiences and capture all-important eyeballs.

Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.

The fast-food giant is doing more than just cutting dead weight as it looks ahead to recover from the declining profitability of its brand.