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If your business objective is growth and sales with the next generation of buyers in mind, Snapchat should to be central to any forward-thinking communications strategy.

Google released a significant overhaul of its search algorithm Tuesday in an effort to boost search rankings for “mobile-friendly” sites. If you aren’t quite ready for “mobilegeddon,” don’t panic. Here are five tips to help you fix your most egregious mobile mistakes.

While PR and marketing remain distinct, the two disciplines have to work together in many ways—without overstepping the shifting boundary that separates them. Therein lies the challenge.

There are a few things to keep in mind — not to mention pitfalls to avoid—when navigating the space between jobs.

TIME announced its annual list of the 100 Most Influential People on Thursday. The list reads like a Who’s Who of humanity, spanning genders, generations, ethnicities and professions. Let’s take a look at 10 inspirational quotes from those who made the list this year.

Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare.

The messaging strategy laid out by Clinton’s campaign announcement video is one other brands and organizations prone to criticism can take to heart: Take the focus off of you and put it on those you are trying to reach.

As with all aspects of the client-agency dynamic, expectation setting and feed­back is a key aspect of success.

In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.

The updated “quote tweet” feature will offer users a way to get around Twitter’s character limit and share their thoughts in a visually appealing way while providing the context of the original tweet they’re replying to.