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In the spirit of the NCAA men’s basketball tournament, PR News hosted its own version of March Madness with its Most Overused PR Words & Phrases Tournament.

Is Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign.

PR News’ weekly look at the stories that are shaping the world of professional communications.

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.

As we prepare for the sunset of this fictional character and the series, let’s look at five useful takeaways from Don Draper’s management style.

Riff, Facebook’s new collaborative video-making app, could be the solution for brand communicators looking to create a viral sensation.

Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it’s also where people tend to struggle most.

As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time.

More than half of U.S. college basketball viewers garden as a hobby, 12% watch CBS’ “The Good Wife” and 18% enjoy scrapbooking.

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.