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When compared with other, more intrusive (read: annoying) ways to get your brand or organization’s message out, influencer marketing provides you with allies and context in your pursuit of your audience’s attention.

Mobile communications, of course, is fast moving to the core of PR and marketing, as more and more consumers (read: millennials) initially get their messages from their smartphones rather than their desktop computers.

Commencement addresses can offer timeless examples of how to communicate effectively.

Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.

St. Baldrick’s PR agency, FleishmanHillard, successfully secured an innovative live segment on NBC’s “TODAY” show, earning millions of impressions and raising significant funds for childhood cancer research.

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?

PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it.

The best brands and companies find ways to align PR and marketing, but even the most disciplined teams can sometimes find themselves engaged in bitter turf wars. Here are four tips for solving conflicts when they arise between the two functions.

Regardless of the implications of Facebook’s advertising offerings, savvy communicators know that smart media use will increase the reach of a campaign with or without remittance to Facebook.

Everyone has a different opinion of what works best to get a good start to the day. Here are 8 morning habits that, when used in the right combination, can lead to more productive days.