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Winner: 97th Floor — Blendtec Community.  97th Floor set out to create a Google+ community, branded under the Blendtec name where users could come and find healthy recopies, fitness tips and other health related posts.… Continued

Co-Winner: Live Nation Entertainment—Demi Lovato Facebook Q+A Live Nation hosted a live Facebook question and answer session with popular singer Demi Lovato in support of her world tour. The team set out to build awareness… Continued

Winner: Anthropologie  On Tumblr, Anthropologie is meant to engage and entice by supplementing the shopping experience through creating a 360-degree depiction of the brand’s lifestyle. Be it outfitting tips from their personal stylist, a mouth-watering… Continued

Snapchat’s users represent that ever-elusive and important youth demographic. It has the potential to convert young people into loyal brand ambassadors and future customers. For some brands, that opportunity is too good to pass up.

Blogging has one main leg up on social media platforms whose algorithms are constantly changing: On your blog, you make the rules. An effective blog also serves as the hub for all your other social channels, all while providing a platform to engage with your audience.

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it’s her creative use of the media that should hold the attention of communications professionals.

The growing connection between PR and IT can really help lead an organization in the direction of innovation and change. Mobilizing these two departments to find synergies will help them work together to achieve the same goals.

Here are the stories that were making headlines in the world of public relations during the week of May 25 – May 29, 2015.

Here’s a selection of ten books PR pros will be reading this summer that will make sure you’re turning plenty of pages.

Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs.