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As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. Our community spans a vast array of industries and companies in the B2B, B2C, nonprofit and agency sectors. Today we shine the spotlight on Brittnee Long, public relations & social media manager at PwC, who attended our Social Media Summit in Huntington Beach, CA in February 2018.

As part of a continuing series, PR News is shining a spotlight on the communications professionals who attend our events. Our community spans multiple industries and companies in the B2B, B2C, non-profit and agency sectors. Christopher Bacey, associate director, corporate communications at KPMG, attended our Measurement Conference in Philadelphia in April. He lives in Union, New Jersey. Get to know a little bit about Chris.

A trend in PR and marketing is the growing overlap between the two. In some companies the same person heads PR and marketing, although such an arrangement does not guarantee staff in those departments work closely together. With this background we asked 11 brand communicators and senior agency executives how they differentiate their marketing and PR efforts.

Our weekly wrap of news, trends and personnel moves in communications and marketing. This week’s stories feature updates on Nike’s departure of senior male executives, Theranos, Volkswagen and the NY Times. In personnel news FlesihmanHillard creates a chief practice officer position.

Last week we examined the top 10 U.S. B2C brands’ social activity in Q1 2018. Generating 2.1 billion consumer engagements across Facebook, Twitter and Instagram, B2C’s grew their consumer engagement 4%

What’s in a Name? Is it fair to call the fatal accident that occurred aboard Southwest Airlines flight 1380 last week a PR crisis? Was what happened at a Philadelphia Starbucks April 12 a PR crisis

Trust, thy name is not Facebook. Go, ahead, Google it. But is Google a trusted source? Joking aside, Facebook is not the sole tech brand with a trust deficit. Put Google in that category, based on a new Gallup

As we say in This Week in PR , you could look at the Starbucks situation in several ways: for a brand with such a progressive stance on diversity and inclusion, it didn’t deserve to get blasted the way it

What talents and skills are CMOs looking for when they’re hiring was just one of the areas covered in the extensive quarterly survey of 360 for-profit CMOs produced by Christine Moorman of Duke University in collaboration with Duke’s Fuqua School of Business, Deloitte and the American Marketing Association. The survey had much to say about social media marketing and predicts continued budget growth.

Employee experience has emerged as a key focus for companies seeking to improve strategy execution and financial results. What are the best ways to improve the employee experience and measure it? Institute of PR Measurement Commission member Patricia Bayerlein provides tips.