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With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol, particularly among U.S. Hispanics, are growing. But before marketers dive in, understanding the nuances of the U.S. Hispanic audience’s relationship with the sport is crucial to crafting authentic communication strategies.

Facebook is changing how it targets people younger than 18. This means communicators will need to revert to other forms of audience reach.

For this month’s Crisis Interview, we talked with Kelly Stepno and Jim Moorhead of APCO about risk and risk assessment.

In this first part of a two-part series, Bob Pearson and Ayaz Malik offer a framework for getting a multi-part organization to read from the same script. This initial article provides ways to contextualize strategies, objectives, tactics and measures across marketing and functional teams/disciplines.

Our annual predictions for the new year. In 2018, when we ran predictions for 2019, trust and, in some cases, how to regain it, dominated. This year, as our 25 senior executives look to 2020, trust was an underlying element of PR. Personalization in various forms was the main theme.

Charlene Wheeless, incoming chair of the board at Page and a VP for global corporate affairs at Bechtel Corporation, says CCOs must step up in new ways. In addition to their traditional business roles, CCOs need to become stronger leaders who bring additional value to society. She believes Page’s programs can help.

Interviews on television and social media videos are a fact of life for corporate executives. Yet many executives are fearful when reporters and cameras appear. Fear not. Maura FitzGerald of Vision 2.0 Communications provides a comprehensive review of what to say, how to say it and what to wear while you do.

Do you need inspiration? You might find some during a visit to the Museum of PR in NY. In this second of a series of articles about the history of PR, our writer visits the Museum and describes its wonders. The series celebrates the 75th anniversary of PRNEWS.

There are few topics that touch more people than healthcare. For the broader public, healthcare often is equated with cost. Fair enough: American healthcare spending as a percentage of Gross Domestic Product is enormous. We asked finalists for PRNEWS’ Top Women in Healthcare Communications to discuss several issues, including communicating about cost.

Creating and crafting a compelling story only looks easy. It’s hard work for PR pros. But how about teaching the basics of storytelling to members of the foreign service? Bob Pearson’s been doing that for several years. He shares tips he’s gained that have helped and can augment your storytelling too.