PR News celebrated some of the year's best social media campaigns on June 6 at the Ritz-Carlton South Beach in Miami. This year's Social Media Award winners embodied the curiosity and flexibility that's required to stay on top of the rapidly changing social media space. As social continues to come of age, these practitioners were able to score unrivaled successes for their organizations and brands. They tracked, promoted and adapted their messages in ways that continue to push the discipline of public relations into the future.
Despite the challenges associated with proving how social can translate into actions that drive purchases, donations, membership and community action, the PR pros behind these campaigns show that there's incredible value where most of us live: on social media. The honorees took and won the gamble on social media for their own organizations and clients, across a humbling array of platforms and apps: Facebook, Twitter, Snapchat, Instagram, LinkedIn and Periscope.
You can read all about this year's winners and honorable mentions here.