In this regular feature we ask PR leaders to tell us about people who’ve influenced their career, the best advice they’ve received and trends they’ve spotted. This week’s interview is with Heather Dueitt, director, marketing/communications, at NoteVault. She discusses lessons learned about social media.
Uncategorized

Social Media Through the Eyes of a B2B Marketing Communications Pro
August 15th, 2017 by Seth Arenstein
To Avoid Gaffes, Monitor Culture Constantly
August 8th, 2017 by DAVID HAGENBUCHWith social media’s ability to give everyone a chance to comment, brands must be particularly vigilant to monitor the cultural landscape. Here’s an example of a brand that thought its ad for athletic footwear was in good taste. It was, except several tragic news events made it far less so. Tips on how your brand can avoid a similar issue.

Consumer Engagement With Food Influencers’ Videos Up 13% in June
August 1st, 2017 by PRNEWSOur look at influencers, courtesy of data from Shareablee, provided to us exclusively, shows food influencers had a fantastic June. Food was up 5% despite offering 4% fewer pieces of content month over month. Travel influencers were not as fortunate, with all 5 leaders on our list falling in terms of consumer engagement, month over month.

How Google Searches Can Help Your Influencer Effort
August 1st, 2017 by Missy Voronyak and Katie SchutropEverywhere we look we hear about influencers. YouTubers, Instagrammers, bloggers and more are building online communities. Working with influencers is not as simple as merely finding someone to write about your brand, however. In this article we provide tips to help you find influencers who will be the right fit for your brand.

How to Integrate Traditional and Social PR to Gain Media Coverage
August 1st, 2017 by Ned BarnettDealing effectively with the news media always was a core PR skill. It’s been temporarily overshadowed as social media rises to one of PR’s top priorities. In fact social and traditional PR can and should work together. This article demonstrates how to use elements of both to gain media coverage.

How You Can Use Google Analytics Tabs and UTM Codes to Bolster PR
July 24th, 2017 by Gregory KunkelGreg Kunkel, a communicator at the NW Pacific Laboratory, provides a step-by-step look at how PR can use Google Analytics to its advantage. Along the way you’ll learn about how UTM codes can help and why you need to learn about acquisition tabs if you don’t already.

Kardashians Lead Beauty Influencers in June, Carlifestyle Tops Autos
July 17th, 2017 by PRNEWSWhat is an influencer? The definition varies depending on who’s speaking. There’s no denying, though, how important they’ve become for some brands. As such, we’ve asked Shareablee to track influencers with the most consumer engagement. Our first sectors are automotive and beauty.

PR Firms’ Utilization Rate Misses Mark
July 10th, 2017 by Seth ArensteinIn our June 26 edition, we told you about the yearly Gould+Partners benchmarking study that showed PR firms struggling last year to reach 20% profitability. Now we break down the data a bit more, looking at which specialties charged the most and how PR pros are billing their hours.

How Your Attitude About Yourself as a PR Pro Can Sink Your Media Pitches
July 10th, 2017 by Michael SmartSelf-help gurus say you are who you are if you think you are. Same goes with pitching, where confidence is 90% of the game. Michael Smart tells the story of two pitches that were similar but one made a critical error and ended up on in the trash.

A 3-Part Plan for Brands to Engage With and Defeat Fake News
July 10th, 2017 by Kristina LibbyThe term fake news, or #fakenews, has become ubiquitous. The question for PR pros is how to engage with fake news and defeat it. U of FL professor Kristina Libby provides a 3-part plan that will help you defend yourself and triumph over fake news.