In this week’s Data Dive we see that Instagram again has topped Facebook in consumer engagement. This time it’s for B2C brands in the third quarter. The Shareablee data is supplied to PR News exclusively.
Uncategorized
Engagement With B2B Brands on Instagram Tops Facebook in Q3 2017
October 17th, 2017 by Seth ArensteinIn some ways, rooting for Facebook is like cheering for Goliath against David. In this week’s Data Dive, though, the tables are turned. A scion of Facebook, Instagram garnered more consumer engagement with B2B social content than its parent. A lot more, according to data provided exclusively to PR News from Shareablee.
How the Nature Conservancy’s New CMO Mixes Intuition and Analytics
October 17th, 2017 by RICHARD LOOMISHow does one go from marketing Disney films and media to Mother Nature? That’s the journey The Nature Conservancy’s new CMO Richard Loomis is taking. We asked him about the best advice he’s received, his influences and trends he’s noticed. Of course we asked him to compare Disney and The Nature Conservancy.
Memo to Brands: Use Social Media to Spread Your Culture, Not Sell Products
October 17th, 2017 by Adam SnyderMitsubishi VP Adam Snyder has a modestly radical proposal for brand marketers: use social media to make people aware of your culture and values, post sales pitches elsewhere. Snyder’s approach has an historical perspective. Will marketers heed his words?
PRSA Conference Mixes Traditional Ethics With Technology, the Dark Web and Brand Storytelling
October 10th, 2017 by Seth ArensteinSigns of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.
PR Pro or Communicator? New PRSA Chair Blasts Nomenclature Debate
October 10th, 2017 by Seth ArensteinIt was much ado about nothing when PRSA’s board debated amending its bylaws to include the word “communicator” as opposed to just “PR practitioner.” The incoming PRSA chairman scotched the argument and said not one CEO is interested in it.
More Than Ever, Technology Precedes the Creative Idea
October 10th, 2017 by Shari ReichenbergOur regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.
6 Tips for Effective Meetings That Will Facilitate Integration of PR, Marketing and Sales
October 3rd, 2017 by Seth ArensteinIntegration of PR, sales and marketing remains a hot topic. Yet often integration seems to be more aspirational than actual. Egos, territoriality and budgets can get in the way. Moving beyond theoretical integration begins with meetings. Nikki Hotveidt of Dow Jones and the Wall St Journal provides tips for conducting silo-busting meetings.
Jocks and Geeks: A Look at Top Influencers Ranked by Total Actions
October 3rd, 2017 by Seth ArensteinFor a change of pace we asked data partner Shareablee to look at influencers among U.S. athletes and their 360-degree opposites, geeks. In this case the geeks topped the jocks. Geeky George Takei’s post garnered more consumer engagement than those of LeBron James, the basketball star.
How Kimmel Coalition Used Patient Stories, Direct Language to Fight Graham-Cassidy Bill
September 26th, 2017 by Seth ArensteinIt seems to be all over but the shouting concerning the Graham-Cassidy bill, which was meant to replace Obamacare. Late last week TV’s Jimmy Kimmel mentioned a coalition of 16 healthcare nonprofits that fought against the measure. We contacted them to find out what PR tactics they used to mobilize their fans.