The definition of “influencer” is far from precise. Still, they have become part of communications and marketing. We asked data partner Shareablee to track those with the most consumer engagement in June. Consumer engagement, or actions, is defined here as the sum of reactions, likes, comments, shares and retweets. Shareability is the sum of shares and retweets.
In Automotive you’ll see two kinds of influencers. Carlifestyle, BlackList and CarsWithoutLimits are sites where enthusiasts view photos of top-notch autos. Italy’s Valentino Rossi is a top motorcycle racer; Brit Lewis Hamilton races in Formula One. Carlifestyle’s top post was an Instagram photo of a red Audi RS5 (86K likes). Engagement with Automotive was down 2.4% in June vs May, says Shareablee’s Ron Lee.
The Beauty category’s top five all are people, with the Kardashian clan holding the first three spots. Huda Katan is a beauty blogger, while Shay Mitchell is an actor. Kylie Jenner’s top post in June (see page 1) was an Instagram shot of her sitting on a Ferrari (3.4M likes). Engagement with Beauty was down 9% vs May.
