Writing

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Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual Settings

September 23rd, 2022 by

We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.

Crisis-Response Statements Are Never Like Garanimals

August 2nd, 2022 by

A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.

Making Small Changes in Your Writing Can Improve It Greatly

July 25th, 2022 by

Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.

AP Stylebook

AP Style Update: Style and Grammar Basics

July 20th, 2022 by

For this installment, we explore grammar basics of AP style that most writers use on a daily basis. 

Creating Thought-Leadership Articles that Media will Publish

June 22nd, 2022 by

As a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued

AP Stylebook

AP Style Update: Financial Markets

June 21st, 2022 by

[Editor’s Note: One of the most popular articles on prnewsonline.com is a review and summary of AP style. We took that as a sign and decided to deliver a series of AP style updates for… Continued

Are Thought-Leadership Bylines No Longer Delivering? Here’s How They Can

June 13th, 2022 by

As we know, there’s a lot of pressure on PR. This pressure makes communicators consider which PR tools still provide value. Is a standby of PR–the thought-leadership essay–becoming obsolete? Am I a pessimist? Actually no,… Continued

Cam Newton put his foot in his mouth with sexist comments during a recent podcast.

Newton, Shildt Gaffes Highlight What’s Needed Before an Apology

April 13th, 2022 by

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

AP Stylebook

AP Style Updates: COVID-19

April 12th, 2022 by

We explain common COVID terminology and AP style, which is intended to ensure proper use in announcements and releases.

In 2022, Resolve to Improve Your Writing

December 14th, 2021 by

Making resolutions is a New Year’s tradition. For PR pros, resolving to improve one’s writing is a useful objective. Here’s how.