Writing

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Cam Newton put his foot in his mouth with sexist comments during a recent podcast.

Newton, Shildt Gaffes Highlight What’s Needed Before an Apology

April 13th, 2022 by

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

AP Stylebook

AP Style Updates: COVID-19

April 12th, 2022 by

We explain common COVID terminology and AP style, which is intended to ensure proper use in announcements and releases.

In 2022, Resolve to Improve Your Writing

December 14th, 2021 by

Making resolutions is a New Year’s tradition. For PR pros, resolving to improve one’s writing is a useful objective. Here’s how.

AP Stylebook

AP Style Updates: Cryptocurrency and Emerging Technologies

November 19th, 2021 by

We chatted with PR professionals embedded in the tech industry to identify a non-exhaustive list of emerging technology terms. We also created a section for those not-yet included in the Stylebook, to provide suggestions for standard use.

AP Stylebook

AP Style Updates: Social Media

September 21st, 2021 by

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.

AP Stylebook

AP Style Updates: Diversity, Equity and Inclusion

August 18th, 2021 by

One of the most perennially popular articles on PRNEWS is an article reviewing AP style. We took that as a sign and decided to deliver a new series of AP style updates that may be helpful for communicating on emerging topics. Here we take a look at common DEI terminology in 2021 to ensure proper use for important announcements and releases.

Writers struggle to create b2b tech PR content

Survey Finds a Skills Gap for B2B Tech Communicators

June 10th, 2021 by

New research shows that 62 percent of B2B tech organizations struggle to find writers and communicators who can deliver the thought leadership content needed to promote their companies.  

email

Deploy Four Communication Styles to Help Craft Emails That Will Succeed in Any Culture

April 6th, 2021 by

When pitching, we must reframe our approach to effective emailing—which ultimately is defined not by how we communicate, but by how we connect with our words. Only after adopting this approach can we begin to master the art of communication and build genuine rapport in digital exchanges across cultures.

media relations technology

Tips to Help You Avoid Killing an Important Tech Story

March 1st, 2021 by

The tech sector is leading the business world during the pandemic as numerous industries pivot to survive. Meanwhile, PR is leading tech’s conversations. Here are a few tips for ensuring you tell tech stories that resonate with their intended audiences.

Is It OK for Communicators to Begin a Cover Letter with ‘My Name Is’?

November 16th, 2020 by

Beginning sometimes is the most difficult part of writing, be it a press release, statement, memo, news article, white paper or book. A pair of college teachers of business writing, Jonathan Rick and Chloe Baerwald, offer ideas for PR pros about how to start the dreaded cover letter.