AP Stylebook

AP Style Update: Summer Olympics

July 10th, 2024 by

For this AP Style installment, we explore terms and topics for use during the upcoming Summer Olympics.

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How to Avoid Google Penalizing Your AI-Generated Content

May 20th, 2024 by

The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?

Three Must-Haves in Your Next Press Release

May 15th, 2024 by

What goes into creating a press release that will generate interest from journalists?

How a Content Support Team Improves Productivity and Company Culture

March 25th, 2024 by

A specialized content support team is a great asset for any company to ensure all content produced by the organization is as insightful and valuable as possible for the business, potential clients and readers alike. Our author provides considerations for a building a successful content team.

Tweaks in messaging can help brands unite the Divided American political groups in the United States.

Communicating Purpose in the Age of Polarization

January 30th, 2024 by

Rather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.

10 Tips to Craft Compelling Pitches in a Skeptical Media World

January 5th, 2024 by

Given the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.

Computer Monitor screen, concept of overflowing inbox email and trying to garner a busy journalist's attention

Creating an Effective Press Kit: Key Components

November 10th, 2023 by

A ‘how to’ on creating a press kit that can impress editors and journalists.

hands typing on a laptop keyboard can show how a great subject line can help a PR pitch stand out

The Art of the Pitch: Crafting Subject Lines That Resonate

November 6th, 2023 by

The perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an audience?

Explainer: How to Use Oxford Commas, per AP Style

October 25th, 2023 by

However, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?

Starbucks releases pumpkin spice latte early, but pumpkin spice sales are already down this year.

PR Roundup: PSL Fatigue, Amazon’s Tough RTO, AP Style AI Updates

August 24th, 2023 by

PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever.