Writing

As a PR pro, writing speeches can be one of the most challenging things to do. It becomes especially difficult when writing a speech for someone else, like your CEO, COO or another C-suite executive, whether you’re in-house or at the company’s agency of record.

Journalists are busier than ever, consumers are savvier today than they were yesterday and the flow of information is massive and neverending. In other words, the heat is on for PR practitioners everywhere. These days, an interesting narrative is non-negotiable, and sharing it across multiple media is standard operating procedure. After all, giving your audience what they want, when they want it and how they want it is tantamount to keeping them engaged with your brand.

Overuse of the dash is becoming an issue. You might be using it wrong, or your thoughts might be cluttered and disjointed. It’s time to stand up for restraint and examine your writing for signs of this creeping menace. Let’s get back to basics and talk about when it should and shouldn’t be used.

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to reflect on what a journalist looks for in P…

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.