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7 Tips to Accelerate Your PR Career and Be Perceived as a True Leader

October 19th, 2015 by

The question everyone seems to have is: How do I grow and succeed? Here are seven tips to consider.

ESPN’s PR Chief Shares His Career-Building Mentoring Secrets

September 28th, 2015 by

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.

4 Tips for Establishing Employee Social Media Guidelines

September 9th, 2015 by

There is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media.

How PR Leaders Can Retain the Summer Spirit in the Workplace

August 30th, 2015 by

Before throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix.

How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It

August 30th, 2015 by

The secret to building an effective PR team could be to steer clear of PR.

3 Grammar Mistakes You’ll Probably Make This Week

August 24th, 2015 by

Let’s take some time to consider a few of the more common grammatical mistakes that can seep into your writing.

5 Ways to Make the Most of an In-Person Briefing

August 11th, 2015 by

Getting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources.

3 Case Studies from Organizations Making Press Releases Work More Effectively

August 10th, 2015 by

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending

August 3rd, 2015 by

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.

Secret to Acing a PR Job Interview

August 3rd, 2015 by

“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.”