Work Life

Veteran communicators are already comfortable navigating the ebbs and flows of a dynamic career like PR. That’s why it’s so important for young PR pros to stay on the cutting edge of the industry; not only to best serve their companies and clients, but to also secure a long and fruitful career in communications. Here are five tips that every burgeoning PR pro should keep in mind.

When you don’t show up you risk losing your authenticity, and sometimes the trust your stakeholders have in you and your brand. When showing up, you are putting your best self forward. You are all in, whether it’s working on a project, attending a lunch with a new client, leading a meeting, listening to your colleagues, writing a report, a press release or an important email.

In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it?

Reports of grammar’s death have been greatly exaggerated.

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.

Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.

Not long ago, many thought of a brand as something that only attached to (and benefited) consumer goods: toothpaste, cars, detergent or jeans.

Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.