Social Media & SEO

There’s a large amount of PR content shared on dark social channels. That makes understanding its platforms important for communicators.

Engagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.

It’s unclear what the metaverse will look like eventually and when. Still, communicators should investigate it sooner not later.

#SSU2022 speaker Joseph Alves, associate, social strategy at WarnerMedia, urges marketers to avoid using one platform to generate all your KPIs.

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued

In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.

For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

#SSU2022 speaker Jennifer Apy, CMO, Chief Insiders, offers tips on how B2B social marketers can utilize LinkedIn to bolster conversion and engagement.

This month’s Social Break explores social media crises. It covers crisis prep, crisis response action and post-crisis reporting.